Agency & Consultancy
ManyMinds Group vs Media Plan
Structured technology and market comparison · 2026
Direct Feature Comparison
ManyMinds Group · vs · Media PlanGerman full-funnel agency group for strategy, media and performance.
Independent German full-service media planning and buying agency.
Analyze all overlapping signals and tech stacks for ManyMinds Group and Media Plan
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Comparison Analysis
What is the main difference between ManyMinds Group and Media Plan?
When comparing ManyMinds Group and Media Plan, both platforms operate within the Connected TV (CTV) & OTT, Paid Social & Community Management, and Agency & Consultancy ecosystem. ManyMinds Group is positioned as German full-funnel agency group for strategy, media and performance, whereas Media Plan focuses on Independent German full-service media planning and buying agency. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to ManyMinds Group and Media Plan?
When evaluating ManyMinds Group and Media Plan, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT, Paid Social & Community Management, and Agency & Consultancy. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of ManyMinds Group and Media Plan compare?
ManyMinds Group is headquartered in Germany (founded in 2024) with 50–200 employees. Media Plan is based in Germany (founded in 1994) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: ManyMinds Group vs Media Plan
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
ManyMinds Group
Recent Signals
- ·ManyMinds Group
B-Media wird Teil der ManyMinds Group – mehr Kompetenz für TV und Bewegtbild
ManyMinds Group has announced that owner-managed media agency B-Media is joining its agency network. Based in Grünwald near Munich, B-Media brings specialized expertise in TV, Connected TV (CTV), moving image campaigns, media planning, and media buying to expand ManyMinds Group's full-funnel media capabilities. Led by Andreas Kösling and Nicolaus Henrici, B-Media will maintain its independent brand identity, existing teams, and office locations within the group.
- ManyMinds Group added owner-managed media agency B-Media to its network on November 4, 2026.
- B-Media is headquartered in Grünwald near Munich and specializes in TV, CTV, and cross-platform moving image campaigns.
- The agency is led by Andreas Kösling (former Managing Director of El Cartel Media from 2015 to 2019) and Nicolaus Henrici, who joined leadership in 2024.
- ·MeediaM&A
ManyMinds Acquires B-Media, Appoints New Leadership
The ManyMinds Group, an agency group founded by investors in 2024, has acquired a majority stake in the owner-managed media agency B-Media, based in Grünwald near Munich. This expansion strengthens ManyMinds' portfolio in TV, CTV, and cross-platform video, as well as media planning and buying, bringing the total number of its agencies to eight. New dual leadership will be provided by Andreas Kösling and Matthias Hoyer, with Kösling focusing on growth and client relationships, and Hoyer overseeing operations and integration. Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor. This acquisition is part of a broader consolidation trend in the agency industry.
- ManyMinds Group acquires a majority stake in media agency B-Media, expanding its portfolio in TV, CTV, and cross-platform video.
- Andreas Kösling and Matthias Hoyer are appointed as new co-leaders of ManyMinds, with Kösling as managing director of both B-Media and ManyMinds.
- Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor.
Media Plan
Recent Signals
- ·Media Plan
Mehr Luxus, weniger Erlebnisse? So verschieben sich die Feiertagsausgaben – ein Blick über den großen Teich
According to the Deloitte Holiday Retail Survey 2026 analyzed by Media Plan, US holiday spending is shifting toward retail goods and luxury items, driven primarily by Gen Z and Millennials. Planned luxury gift purchases rose to 72 percent for Gen Z (up from 57 percent) and 61 percent for Millennials (up from 50 percent), while spending on travel and events is projected to decline across all income brackets. Media Plan highlights these findings to inform targeted seasonal media strategies across TV, digital, out-of-home, audio, and print channels.
- The Deloitte Holiday Retail Survey 2026 polled 4,000 US consumers between August 26 and September 10, 2026.
- Gen Z and Millennials are projected to account for 50 percent of total US holiday spending in 2026, up from 41 percent in 2025.
- 72 percent of Gen Z and 61 percent of Millennials plan to buy luxury gifts in 2026, compared to 57 percent and 50 percent respectively in 2025.
- ·Media Plan
DMEXCO 2026: Menschen machen den messbaren Unterschied
Media Plan, a German media agency, recaps its takeaways from DMEXCO 2026, emphasizing that efficiency is now the key criterion for AI adoption in advertising. Citing an IAB Europe report, 69% of respondents consider efficiency the most important evaluation criterion for AI use, yet the average score of 2.76 out of 5 shows reality lags expectations. Additionally, 65% of consumers view AI-created advertising negatively, according to the DMEXCO Reality Check. Media Plan positions itself as a trust-driven partner in this environment, highlighting growth areas such as retail media, Digital-out-of-Home, streaming, and Connected TV, and names Weleda and Müller as clients.
- The IAB Europe report 'The impact of AI on digital advertising' found that 69% of respondents name efficiency as the most important evaluation criterion for AI use.
- The same report shows an average score of 2.76 (on a scale up to 5) for AI efficiency, indicating reality lags expectations.
- According to the DMEXCO Reality Check, 65% of consumers view advertising created with the help of AI negatively.
- ·Media Plan
Frank Lankers unter den 50 über 50: Erfahrung, die Wirkung schafft
Frank Lankers, founder and CEO of Media Plan, has been named to the "50 über 50" list by Campaign Germany, which recognizes 25 women and 25 men in the German advertising and marketing industry who make a significant impact through their experience. The list is published by Medienfachverlag Oberauer. Lankers is highlighted for his business acumen and focus on people, as well as his commitment to partnerships based on mutual trust.
- Frank Lankers, founder and CEO of Media Plan, is included in the "50 über 50" list.
- The list includes 25 women and 25 men from the German advertising and marketing industry.
- The list is published by Campaign Germany, part of Medienfachverlag Oberauer.
Compare their exact ecosystem overlaps.
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