AdTech Vendor · vs · AdTech Vendor
LoopMe vs Performance+ Marketplace (formerly PubNative)
Structured technology and market comparison · 2026
Direct Feature Comparison
LoopMe · vs · Performance+ Marketplace (formerly PubNative)Adtech platform for programmatic media, in-app monetisation and measurement.
Mobile in-app monetisation marketplace and SDK for programmatic advertising.
Analyze all overlapping signals and tech stacks for LoopMe and Performance+ Marketplace (formerly PubNative)
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between LoopMe and Performance+ Marketplace (formerly PubNative)?
When comparing LoopMe and Performance+ Marketplace (formerly PubNative), both platforms operate within the Supply-Side Platform (SSP), In-App, and AdTech Vendor ecosystem. LoopMe is positioned as Adtech platform for programmatic media, in-app monetisation and measurement, whereas Performance+ Marketplace (formerly PubNative) focuses on Mobile in-app monetisation marketplace and SDK for programmatic advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to LoopMe and Performance+ Marketplace (formerly PubNative)?
When evaluating LoopMe and Performance+ Marketplace (formerly PubNative), enterprise buyers also consider other platforms in Supply-Side Platform (SSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: LoopMe vs Performance+ Marketplace (formerly PubNative)
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
LoopMe
Recent Signals
- ·LoopMe
LoopMe’s 9th patent recognizes real-time AI control groups for brand lift measurement
The latest patent in LoopMe’s ever-expanding IP portfolio covers RISA (Residual Index Selection Algorithm), the AI behind the real-time control groups used in LoopMe’s brand lift measurement. Released in 2022, RISA builds statistically robust control groups from non-incentivized mobile users, matching each exposed profile with an unexposed one that shares 50+ characteristics.
- ·LoopMe
LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance
New capabilities use live brand campaign signals and in-app behavioral data to optimize toward app installs, web acquisitions and ROAS. London, New York and Sydney, August 24: LoopMe, the global leader in brand performance, has today announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimization, enabling advertisers to use […]
- ·https://martechseries.com/feed/Measurement & Performance Optimisation
LoopMe Expands PurchaseLoop for Lower-funnel Performance
LoopMe announced an expansion of its PurchaseLoop solution to add cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation. The update introduces two activation tracks — Performance App (optimises for app installs and post-install actions) and Performance Web (optimises for acquisitions, leads, sign-ups and ROAS) — while continuing to buy on a CPM model and use advertisers' existing measurement stacks (MMPs). PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK and feeds those signals into AI models to optimise towards advertisers' CPI, CPA and post-install goals.
- LoopMe expanded its PurchaseLoop solution to include CPI and CPA optimisation.
- The expansion adds two activation tracks: Performance App and Performance Web.
- Both activation tracks operate on a CPM buying model and use advertisers' existing measurement (MMPs or conversion tracking).
Performance+ Marketplace (formerly PubNative)
Recent Signals
No recent market signals documented for Performance+ Marketplace (formerly PubNative) in the current tracking window.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners LoopMe and Performance+ Marketplace (formerly PubNative) share across the market ecosystem.