LoopMe vs Olyzon

LoopMe’s 9th patent recognizes real-time AI control groups for brand lift measurement

The latest patent in LoopMe’s ever-expanding IP portfolio covers RISA (Residual Index Selection Algorithm), the AI behind the real-time control groups used in LoopMe’s brand lift measurement. Released in 2022, RISA builds statistically robust control groups from non-incentivized mobile users, matching each exposed profile with an unexposed one that shares 50+ characteristics.

LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance

New capabilities use live brand campaign signals and in-app behavioral data to optimize toward app installs, web acquisitions and ROAS. London, New York and Sydney, August 24: LoopMe, the global leader in brand performance, has today announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimization, enabling advertisers to use […]

LoopMe Expands PurchaseLoop for Lower-funnel Performance

LoopMe announced an expansion of its PurchaseLoop solution to add cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation. The update introduces two activation tracks — Performance App (optimises for app installs and post-install actions) and Performance Web (optimises for acquisitions, leads, sign-ups and ROAS) — while continuing to buy on a CPM model and use advertisers' existing measurement stacks (MMPs). PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK and feeds those signals into AI models to optimise towards advertisers' CPI, CPA and post-install goals.

• LoopMe expanded its PurchaseLoop solution to include CPI and CPA optimisation.
• The expansion adds two activation tracks: Performance App and Performance Web.
• Both activation tracks operate on a CPM buying model and use advertisers' existing measurement (MMPs or conversion tracking).

Agentic Buying in CTV: How It Works

This article explores the practical application of agentic AI in connected TV (CTV) advertising, featuring insights from InterMedia, an independent agency. InterMedia has integrated model context protocol (MCP) and API-based tools from Vibe.co and Olyzon, enabling campaign managers to interact with CTV campaigns via Claude's dashboard. This workflow allows for data analysis and decision-making from a single interface, with human oversight ensuring accuracy. Vibe's MCP integration has been adopted by over 1,000 brands, and Olyzon launched its agentic orchestration platform at Advertising Week New York. While early adopters like InterMedia are already using agentic workflows for most biddable campaigns, challenges remain in standardizing data across DSPs. The article predicts that larger agencies will build similar integrations, leading to an evolution of the media buyer role.

• InterMedia uses MCP and API integrations with Vibe.co and Olyzon for CTV ad buying.
• Vibe's Claude integration has been adopted by over 1,000 brands.
• Olyzon launched its agentic orchestration platform at Advertising Week New York.

Olyzon Launches Agentic Orchestration Platform for Advertising

Olyzon, an agentic orchestration platform for advertising, has launched its technology live in market, optimizing real advertising campaigns. The platform enables agencies and brands to orchestrate media budgets across CTV, YouTube, social, digital audio, and DOOH from a single interface, integrating with existing DSPs, SSPs, and measurement partners. It is positioned as a working example of a Unified Media Platform (UMP), connecting systems that previously operated in silos. Key integrations include Amazon DSP, DV360, The Trade Desk, Yahoo DSP, Universal Ads, Vibe, Spotify, PubMatic, Swivel.ai, DoubleVerify, Xpln, Lucid, and Innovid. The launch was announced at Advertising Week New York.

• Olyzon launched its agentic orchestration platform for advertising at Advertising Week New York.
• The platform integrates with DSPs including Amazon DSP, DV360, The Trade Desk, and Yahoo DSP.
• It also integrates with SSPs like PubMatic and direct inventory platforms like Universal Ads and Vibe.