Connected TV SSPs & Context · AdTech Vendor
Olyzon
CTV decisioning software for brands and media teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OLYZON SAS
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- France
- Company size
- 10–49
- Market cluster / sector
- Connected TV SSPs & Context
- Market role
- AdTech Vendor
- Official website
- olyzon.tv
What Olyzon does
Olyzon operates a B2B AdTech software model. It provides an orchestration and decisioning layer for connected TV that sits on top of existing media buying and publisher infrastructure, helping customers plan, activate, adapt creatives and measure campaigns across fragmented CTV environments. Value is created through workflow unification, predictive inventory scoring and closed-loop optimisation without requiring customers to abandon their incumbent ad stack.
Category differentiation
Olyzon is an AdTech software company for connected TV decisioning, not a streaming service, broadcaster or consumer video app. It sits above existing media buying systems rather than acting as a standalone DSP or media owner.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Olyzon is a private French AdTech vendor focused on connected TV advertising. It provides a proprietary decisioning and orchestration layer that centralises planning, activation, creative adaptation and measurement for CTV and streaming video campaigns. The platform integrates with existing DSPs, SSPs, ad servers and publisher systems rather than replacing them, using programme-level inventory mapping and predictive scoring to improve campaign decisions across fragmented TV supply. The company sells to brands, media agencies, programmatic traders and ad operations teams running CTV campaigns. It generates revenue from software access and platform usage tied to campaign orchestration and optimisation. Its operating model is B2B software for the advertising ecosystem, with Paris headquarters, a New York office and an explicit Europe and US go-to-market footprint.
Company news briefing
Briefing updated:
Building on its $10 million Series A led by S4S Ventures and Eurazeo, Olyzon SAS is scaling US operations and opening a London office to transition its "agentic" technology into a centralised platform for CTV planning and measurement. This evolution from a managed service supports a global client roster including Audi and McDonald’s. Furthermore, Olyzon’s recent sponsorship of the IAB Video Leadership Summit highlights its commitment to AI governance, complementing its existing strategic integration of the Ad Context Protocol for agent-to-agent transactions.
Business model & monetisation
Olyzon monetises through SaaS-style software fees for access to its decisioning platform and associated campaign orchestration capabilities. Its commercial model is centred on enterprise software access and platform usage within CTV campaign workflows, with pricing aligned to managed activity, platform utilisation or enterprise licensing. The company does not rely on owning media inventory; it monetises the optimisation and integration layer sitting above existing buying and supply systems.
- Platform subscription for decisioning and orchestration software
- Software Subscription
- Usage-based fees tied to campaign activity and platform utilisation
- Pay-per-Use
- Implementation and integration support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
OLYZON
IAB vendor record: 1368
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 42 · olyzon.tv
Competitors & alternatives
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Convergent TV infrastructure for advertisers and CTV publishers.
Independent ad serving and measurement infrastructure for omnichannel advertising.
Creative intelligence software for video ad performance optimisation.
Cross-platform TV and digital media measurement and planning platform.
CTV-first ad serving, creative and measurement software for enterprises.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Agentic Buying in CTV: How It Works
Agentic AI · Recorded impact score: 4/5
This article explores the practical application of agentic AI in connected TV (CTV) advertising, featuring insights from InterMedia, an independent agency. InterMedia has integrated model context protocol (MCP) and API-based tools from Vibe.co and Olyzon, enabling campaign managers to interact with CTV campaigns via Claude's dashboard. This workflow allows for data analysis and decision-making from a single interface, with human oversight ensuring accuracy. Vibe's MCP integration has been adopted by over 1,000 brands, and Olyzon launched its agentic orchestration platform at Advertising Week New York. While early adopters like InterMedia are already using agentic workflows for most biddable campaigns, challenges remain in standardizing data across DSPs. The article predicts that larger agencies will build similar integrations, leading to an evolution of the media buyer role.
- InterMedia uses MCP and API integrations with Vibe.co and Olyzon for CTV ad buying.
- Vibe's Claude integration has been adopted by over 1,000 brands.
Olyzon Launches Agentic Orchestration Platform for Advertising
Agentic Advertising · Recorded impact score: 4/5
Olyzon, an agentic orchestration platform for advertising, has launched its technology live in market, optimizing real advertising campaigns. The platform enables agencies and brands to orchestrate media budgets across CTV, YouTube, social, digital audio, and DOOH from a single interface, integrating with existing DSPs, SSPs, and measurement partners. It is positioned as a working example of a Unified Media Platform (UMP), connecting systems that previously operated in silos. Key integrations include Amazon DSP, DV360, The Trade Desk, Yahoo DSP, Universal Ads, Vibe, Spotify, PubMatic, Swivel.ai, DoubleVerify, Xpln, Lucid, and Innovid. The launch was announced at Advertising Week New York.
- Olyzon launched its agentic orchestration platform for advertising at Advertising Week New York.
- The platform integrates with DSPs including Amazon DSP, DV360, The Trade Desk, and Yahoo DSP.
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Questions about Olyzon
What is Olyzon?
Olyzon is a private AdTech company that provides a decisioning and orchestration platform for connected TV advertising.
Who uses Olyzon?
Brands, media agencies, programmatic traders and ad operations teams use Olyzon to plan, activate and measure CTV campaigns.
How does Olyzon make money?
Olyzon makes money through software access and platform usage fees for its CTV decisioning and campaign orchestration platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
45 publicly documented primary sources and citations linked across the market graph.
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