Neural.ONE

Parship setzt auf Content Marketing

Parship, a dating portal, is expanding beyond matchmaking by launching its own online magazine, beziehungsweise.de, to focus on partnerships, relationships, and love. The site positions itself as a content marketing and publishing platform, featuring articles and videos, a fixed editorial team of six editors, and invites guest authors and readers to share personal stories. It maintains a Facebook presence and a dedicated newsletter, and hints at potential future integration with Parship content. Eric Hegmann, the Chief Love Officer and editor-in-chief of beziehungsweise.de, explains that the aim is to motivate people to learn from successful couples, while inviting both singles and couples to engage with an interactive offering. This move signals a strategic shift toward owned media to differentiate Parship from competitors like ElitePartner, Friendscout24, eDarling, and neu.de.

Online Marketing bei Neu.de neu besetzt

Neu.de has appointed Marcel Grözinger as its new Head of Online Marketing, effective in May, to oversee the full online marketing function for the DACH region across Neu.de, Partner.de, Meetic.de and Match.com. He succeeds Jochen Braun, who moved to OnPage. Grözinger, 31, holds a degree in business administration and previously worked at StayFriends and Yahoo Deutschland. The company has also named Ivan Kunz as Junior Online Marketing Manager in mid-May, within the Business Development Team, responsible for SEO and landing page optimization and reporting directly to Grözinger. Kunz studied media informatics and has prior experience in online marketing and web development as a self-employed professional. This leadership shift underscores Neu.de's emphasis on growing online visibility and performance across its brands in German-speaking markets.

Gutes Zeugnis für die Online-Partnerbörsen

German trade association BVDW e.V. released a study tied to the 10th Safer Internet Day that examines transparency and safety on online dating sites. The survey analyzed 1,825 German internet users who use online dating portals and includes signatories such as eDarling, friendscout24, match.com, neu.de, partner.de, Secret and Shopaman. A key finding is that 87.9% of respondents consider the SPIN-Kodex, the voluntary self-regulation code for seriöse Partnersuche im Netz, very important when choosing a platform. More than three-quarters (76.5%) say their dating site fully complies with the Kodex, and about eight in ten report a positive influence of such self-regulation on platform choice. Consumers also prioritize safety measures: 96.7% want cancellation/withdrawal rights guaranteed at no extra cost; 96.5% want action against criminal misuse; 96.4% want a transparent cancellation process; 95.8% want accessible and clear terms. Tanja Feller, BVDW managing director, calls for continued industry-wide adoption of the Kodex.