third i
AI marketing intelligence platform for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Thirdi Pte. Ltd.
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- Singapore
- Company size
- <10
- Market role
- MarTech Vendor
- Official website
- thirdi.ai
What third i does
The company operates a B2B SaaS model centred on marketing intelligence and campaign optimisation. It creates value by aggregating fragmented advertising data from multiple platforms, converting raw signals into operational recommendations, and helping marketers reduce wasted spend and speed up decision-making. The platform is designed to become a daily optimisation layer for paid media teams and agencies running cross-channel campaigns.
Category differentiation
third i is a B2B marketing intelligence software company, not an advertising agency, ad network, or foundational AI model provider. It sells analytics and optimisation software to marketers and agencies rather than media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
third i is a Singapore-based private MarTech software company operating a SaaS platform for performance marketing teams and agencies. Its core product unifies advertising and marketing data across channels into a single workspace, then uses AI-driven analysis to surface campaign insights, anomaly alerts, customer journey visibility, creative and audience recommendations, and spend optimisation guidance. The company sells directly to businesses, specifically in-house marketing teams, enterprise marketers, and performance agencies managing multi-platform advertising budgets. It generates revenue through recurring subscription plans structured around monthly credits, with higher-usage tiers aligned to more accounts, more analysis, and more complex campaign operations. Its product footprint sits across measurement and analytics, with an adjacent customer data and intelligence layer.
Business model & monetisation
third i monetises through recurring SaaS subscriptions using a monthly credit system. Customers start on a free entry point and then upgrade to paid plans that replenish credits each month. Commercial value is tied to usage intensity, number of analyses, depth of intelligence features, and the operational complexity of the customer’s advertising activity. Agencies and larger advertisers are served through higher-tier plans that support broader account coverage and heavier data processing.
- Core analytics platform subscriptions
- Software Subscription
- Monthly credit consumption for analyses and intelligence usage
- Pay-per-Use
- Higher-tier plans for agencies and larger advertisers
- Software Subscription
- Future competitor intelligence module
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about third i
What is third i?
third i is a Singapore-based B2B MarTech SaaS company that unifies marketing data and provides AI-driven campaign insights and optimisation recommendations.
Who uses third i?
In-house marketing teams, enterprise marketers, and performance agencies use third i to analyse cross-channel advertising performance and improve spend decisions.
How does third i make money?
third i makes money through recurring SaaS subscriptions and a monthly credit-based usage model tied to analyses and intelligence features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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