Linqia vs SAMY

Linqia Wins Silver in the 2026 w3 Awards for FELIWAY Campaign

Linqia announced it won Silver in the 2026 w3 Awards for its FELIWAY campaign, along with other recent recognitions including being named a finalist in the 2026 Zenith Awards and the PRSA-NY 15 Under 35 class.

Creator Economy's AI Stance Shifts Toward Tool Adoption

The creator economy is shifting its stance on AI from rejection to widespread adoption as tools become integrated into workflows. Initially, there was a backlash against AI-generated content, with platforms like YouTube removing slop and creators emphasizing authenticity. However, within ten months, AI tools like CapCut, Adobe Firefly, and YouTube's new agentic features have become commonplace. Surveys show 87% of creators increased AI use in the past year, and 86% plan to increase it further. While many embrace AI for efficiency, concerns remain about content homogenization, brand safety on social platforms, and the line between AI-assisted and AI-generated content. Experts debate whether agentic tools like YouTube's A/B testing will democratize creation or flatten uniqueness, potentially splitting the creator market into volume-focused vs. intentional creators.

• 32% of creators polled by Billion Dollar Boy suggested using AI to reduce workload.
• Billion Dollar Boy's November 2025 poll showed 87% of creators increased AI use in the last year.
• 86% of creators plan to increase AI use in the next 12 months, according to the same poll.

Linqia Reveals Major Influencer Marketing Leadership Gaps Across Top CPG Brands in Report

Linqia published a report highlighting significant gaps in influencer marketing leadership among top CPG brands.

SAMY Acquires Get Engaged in Nine-Figure Deal

Madrid-based social media agency SAMY has acquired U.S. influencer marketing agency Get Engaged in a cash-and-equity deal valued in the low nine figures. The acquisition provides SAMY with a U.S. base and access to clients such as DoorDash, Sephora, and Raising Cane's. Get Engaged co-founder Alex Dermer stated that founders will retain 'meaningful ownership' in the combined business. The deal aims to combine Get Engaged's cultural insight with SAMY's data, technology, and global reach.

• SAMY acquired Get Engaged in a cash-and-equity deal valued in the low nine figures.
• The deal provides SAMY with a U.S. base and clients including DoorDash, Sephora, and Raising Cane's.
• Get Engaged founders will retain 'meaningful ownership' in the combined business.

Victor and Amaia to Lead SAMY’s Social-First Strategy Across Iberia and Southern Europe

Victor García del Barrio joins us as Country Manager for Iberia (Spain and Portugal), while Amaia Álvarez takes on the role of Managing Director, Southern Europe.

The North Face expands SAMY remit with influencer management brief

The North Face has appointed SAMY to lead its influencer management strategy and execution as the outdoor brand increases its investment in creator-led marketing and culturally relevant storytelling. The remit builds on a partnership that saw SAMY refresh The North Face's social media strategy in December 2024. As The North Face's social agency of record, […]