AdTech Vendor · MarTech Vendor
Koddi vs Surfside
Structured technology and market comparison · 2026
Direct Feature Comparison
Koddi · vs · SurfsideCommerce media infrastructure and enterprise advertising software provider.
Retail media and programmatic adtech with closed-loop attribution.
Analyze all overlapping signals and tech stacks for Koddi and Surfside
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Koddi and Surfside?
When comparing Koddi and Surfside, both platforms operate within the Retail Media Technology, Display, Web & Mobile, and Retail Sponsored Listings ecosystem. Koddi is positioned as Commerce media infrastructure and enterprise advertising software provider, whereas Surfside focuses on Retail media and programmatic adtech with closed-loop attribution. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Koddi and Surfside?
When evaluating Koddi and Surfside, enterprise buyers also consider other platforms in Retail Media Technology, Display, Web & Mobile, and Retail Sponsored Listings. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Koddi and Surfside compare?
Koddi is headquartered in US (founded in 2013) with 201–500 employees. Surfside is based in US (founded in 2018) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Koddi vs Surfside
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Koddi
Recent Signals
- ·Koddi
Google Maps upgrades position 1 Metasearch: What it means for hotel marketers
New blog post added to Koddi's blog page: 'Google Maps upgrades position 1 Metasearch: What it means for hotel marketers'.
- ·Koddi
Introducing Koddi’s Media Planner with Shared Budgets
New blog post announcing Koddi's Media Planner with Shared Budgets, a product feature launch.
- ·AdzineRetail Media
Teads Integrates with Koddi Commerce Media Infrastructure
Teads and Koddi have announced a new integration connecting Teads' Ad Manager with Koddi's commerce media infrastructure. This partnership enables advertisers to purchase onsite retail inventory from Koddi networks in the US and Europe, including Sponsored Product Ads and display placements on merchant and commerce platforms. The integration uses the OpenRTB standard to facilitate automated exchange between demand and sell sides, eliminating the need for proprietary integrations between Teads and individual retailers. Networks such as Wolt Ads, Gopuff UK, and Hopper are among those connected. Retailers retain control over inventory, pricing, and quality standards through Koddi's SSP. This move expands Teads' programmatic retail media offerings, allowing advertisers to plan and activate retail media alongside other channels within the Teads Ad Manager.
- Teads integrates its Ad Manager with Koddi's commerce media infrastructure.
- Advertisers can purchase onsite retail inventory from Koddi networks in the US and Europe.
- The integration uses the OpenRTB standard.
Surfside
Recent Signals
No recent market signals documented for Surfside in the current tracking window.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Koddi and Surfside share across the market ecosystem.