Observed Signal · Oct 6, 2026 · Market Signal · Source: Koddi · Impact: 2/5
Introducing Koddi’s Media Planner with Shared Budgets
New blog post announcing Koddi's Media Planner with Shared Budgets, a product feature launch.
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Google Maps upgrades position 1 Metasearch: What it means for hotel marketers
New blog post added to Koddi's blog page: 'Google Maps upgrades position 1 Metasearch: What it means for hotel marketers'.
Koddi Integrates Commerce Media into Search Ads 360
Koddi announced a new integration with Search Ads 360 (SA360) that lets advertisers access and activate commerce media campaigns across Koddi’s retailer ecosystem directly within SA360. The integration enables advertisers to manage onsite and offsite inventory, paid search, Google Shopping, display and commerce media activations through unified SA360 workflows, and brings consolidated reporting for onsite commerce media into SA360. Koddi says the connection supports its SSP open-demand strategy by helping retailers unlock new advertiser demand and by providing unified measurement of conversions and commerce outcomes. The announcement was made public on June 17, 2026.
Babylist Transforms Ad Network with Koddi Partnership
Babylist, the baby-registry platform, has selected commerce media platform Koddi to power a revamped version of its onsite advertising business. Previously running ads using in-house tools since 2019, Babylist said its platform generated more than $500 million in revenue in 2024 and delivers over one billion impressions annually. Koddi’s technology is being used to give advertisers more flexible buying options and to improve pacing, forecasting, attribution and revenue optimization for brand campaigns on Babylist’s site.
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