Observed Signal · Jun 17, 2026 · Integration · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Koddi Integrates Commerce Media into Search Ads 360
Koddi announced a new integration with Search Ads 360 (SA360) that lets advertisers access and activate commerce media campaigns across Koddi’s retailer ecosystem directly within SA360. The integration enables advertisers to manage onsite and offsite inventory, paid search, Google Shopping, display and commerce media activations through unified SA360 workflows, and brings consolidated reporting for onsite commerce media into SA360. Koddi says the connection supports its SSP open-demand strategy by helping retailers unlock new advertiser demand and by providing unified measurement of conversions and commerce outcomes. The announcement was made public on June 17, 2026.
The integration brings commerce/retail media into Google’s enterprise search management workflow, reducing fragmentation between search, shopping and retail media, improving unified measurement and opening retailer demand to advertisers—important but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Koddi announced an integration with Search Ads 360 (SA360) to enable commerce media activations within SA360.
- The integration allows advertisers to manage onsite/offsite inventory, paid search, Google Shopping, display and commerce media from a single workflow in SA360.
- SA360 will pull comprehensive reporting for onsite commerce media campaigns so advertisers can analyze cross-channel performance in one view.
- Koddi says the integration supports its SSP open demand strategy by unlocking new advertiser demand for retailers and enabling unified conversion and commerce outcome measurement.
- The announcement was published June 17, 2026.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Koddi Partners with Comcast Universal Ads for CTV Commerce Targeting
Koddi, a commerce-media adtech company, has struck a partnership with Comcast’s self-serve ad-buying platform Universal Ads to enable advertisers to target streaming (CTV/OTT) audiences using retailer first-party commerce data. The integration makes streaming inventory from more than 20 publishers — including DirecTV, Fox Corporation, NBCUniversal, Paramount, Roku and Warner Bros. Discovery — available to advertisers buying through Koddi. Brands that are Koddi clients can opt in to share first-party shopper audiences with Universal Ads and measure campaign outcomes using tools that connect ad exposure back to retail and e-commerce sales. The tie-up aims to simplify TV buying and close the loop between streaming ad exposure and commerce outcomes.
Teads Integrates with Koddi Commerce Media Infrastructure
Teads and Koddi have announced a new integration connecting Teads' Ad Manager with Koddi's commerce media infrastructure. This partnership enables advertisers to purchase onsite retail inventory from Koddi networks in the US and Europe, including Sponsored Product Ads and display placements on merchant and commerce platforms. The integration uses the OpenRTB standard to facilitate automated exchange between demand and sell sides, eliminating the need for proprietary integrations between Teads and individual retailers. Networks such as Wolt Ads, Gopuff UK, and Hopper are among those connected. Retailers retain control over inventory, pricing, and quality standards through Koddi's SSP. This move expands Teads' programmatic retail media offerings, allowing advertisers to plan and activate retail media alongside other channels within the Teads Ad Manager.
Sabre sponsored listings now available through Koddi Demand
Koddi, the leading commerce media company for enterprises, today announced that Sabre Sponsored Listings are now available through Koddi Demand, giving hotel advertisers a new way to increase property visibility with travel advisors and corporate travel bookers within Sabre’s booking workflow.
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