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Kochava Product & Partnership Updates Bulletin: Q3 2026

Measure ChatGPT Ads, upgrade your Kochava SDK, manage Meta campaigns…

7 Ways Marketers Want to Use Agentic AI in Their Daily Workflows

Insights & takeaways from Kochava webinar featuring Meta

OpenAI Enhances ChatGPT Ads with Image Formats and Measurement

This week's SEA news highlights Google Ads updates and OpenAI's growing but underperforming ChatGPT ad platform. Google Ads introduces channel prioritization and budget allocation for Search, Shopping, Performance Max, and Demand Gen, ending Search with Display Network spend allocation in February 2027. OpenAI's ChatGPT Ads expanded to 60+ countries, with advertisers surging from ~20,000 in August to ~60,000 by October, yet it's likely to miss its $2.4 billion 2026 ad revenue target. The platform supports CPM, CPC, and experimental CPA bidding, partners with DoubleVerify and IAS for brand safety, and integrates with Hightouch, Tealium, and LiveRamp. Early results show some success (WeightWatchers' 15.3% lower CPA), but high invalid click rates (0.1%-34%) and low CPC ($5 vs. $30-50 on Google) deter major budgets. Google also tests 'Direct Offer' assets for AI Mode and adds 'store_address' attributes for local inventory.

• Google Ads adds channel prioritization and budget allocation; Search with Display Network spend allocation ends February 2027.
• ChatGPT advertisers grew from ~20,000 (August) to ~60,000 (October), but OpenAI likely misses its $2.4B ad revenue target for 2026.
• ChatGPT Ads expanded to 60+ countries with CPM, CPC, and experimental CPA bidding, and partners with DoubleVerify and IAS for brand safety.

Digital Audio Expands Into Lower-Funnel Performance Marketing

In an interview with ADZINE, Ina Börner explains how digital audio advertising is moving beyond its traditional branding role into measurable performance marketing across the mid and lower funnel. She clarifies that digital audio encompasses not only classic audio spots but also sponsored ads, host-read ads, and podcasts, and that 'performance' does not automatically mean purchase—measurable outcomes are key. Börner details how her company works with third-party measurement partners such as Okube, Veritonic, Adsquare, Yougov, and Happydemics to measure ad recall, consideration, drive-to-web, drive-to-store, and purchase effects. She emphasizes that creative quality is critical and discusses the use of AI for targeting, contextual analysis, and creative review, as well as Dynamic Creative Optimization to tailor spots by time, audience, and usage context. The company currently still uses human voices for production.

• Digital audio advertising can be deployed for mid- and lower-funnel performance goals with measurable outcomes.
• Measurement partners include Okube (drive-to-store/purchase), Veritonic (measurement), Adsquare (geo-data), Yougov (brand surveys), and Happydemics (brand lift).
• Ina Börner highlights Dynamic Creative Optimization (DCO) to tailor audio spots by time of day, audience, or usage situation.