oKube
oKube is a retail attribution software linking online media to in-store outcomes.
Analyst Perspective
Smart Traffik, legally E Retail Development SAS, is a French B2B software company owned by DÉKUPLE. oKube is one of its core products: an omnichannel measurement and attribution platform for retailers, brands, multi-location businesses and agencies. The platform measures the impact of media spend across digital and physical environments by linking campaign exposure with store visits and sales outcomes, then using forecasting tools to support future media planning. The company generates revenue primarily through enterprise software contracts for its analytics and local marketing platforms, including oKube, Lokal Booster and related omnichannel audience tools. Its customers are businesses that need to understand media effectiveness across online and in-store channels, rather than consumers. The commercial model appears to combine SaaS licensing with implementation, integration and possible in-store hardware deployment fees where IoT-based measurement is used.
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Key insights about oKube
Category Differentiation
oKube is not a standalone consumer app or independent ad network; it is a B2B attribution product within Smart Traffik’s software portfolio. It should also not be confused with a foundational AI company, as its AI is applied to measurement and forecasting rather than model infrastructure.
oKube: About
The business sells B2B marketing measurement and local marketing software to retailers, brands and agencies. It creates value by aggregating campaign, audience and in-store data into a single attribution layer that helps customers assess return on advertising spend, compare channel performance and allocate budgets more effectively. Value is extended through adjacent modules for local visibility, listings and reputation management, which broaden account footprint beyond attribution alone.
How oKube Works & Monetises
Business model analysis and core revenue streams
Monetisation is centred on enterprise SaaS licensing sold through custom contracts. Pricing is likely based on variables such as number of locations, data volume, enabled modules and reporting scope. Additional revenue likely comes from onboarding, implementation, data integration, analytics support and, where relevant, deployment of in-store IoT measurement components. The model is software-led rather than media arbitrage-led.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (oKube)
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Cityz Media lance DRIVE TO STORE OUTDOOR, une nouvelle solution permettant de...
Read original sourceoKube: Frequently Asked Questions
What is oKube?
oKube is an omnichannel marketing measurement and attribution platform used to assess how media spend drives online and in-store outcomes.
Who uses oKube?
It is used by retailers, brands, multi-location businesses, marketing teams and media agencies that need online-to-offline measurement.
How does oKube make money?
It is monetised through enterprise software contracts, with additional revenue likely from implementation, integration and deployment services.
Company Facts
- Founded
- 2012
- Headquarters
- 6 Cours André Philip, 69100 Villeurbanne, France
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- smart-traffik.io