Footfall Intelligence & Offline Attribution · AdTech Vendor · MarTech Vendor
oKube
Retail attribution software linking online media to in-store outcomes.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- E RETAIL DEVELOPMENT
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 6 Cours André Philip, 69100 Villeurbanne, France
- Company size
- 10–49
- Market cluster / sector
- Footfall Intelligence & Offline Attribution
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- smart-traffik.io
What oKube does
The business sells B2B marketing measurement and local marketing software to retailers, brands and agencies. It creates value by aggregating campaign, audience and in-store data into a single attribution layer that helps customers assess return on advertising spend, compare channel performance and allocate budgets more effectively. Value is extended through adjacent modules for local visibility, listings and reputation management, which broaden account footprint beyond attribution alone.
Category differentiation
oKube is not a standalone consumer app or independent ad network; it is a B2B attribution product within Smart Traffik’s software portfolio. It should also not be confused with a foundational AI company, as its AI is applied to measurement and forecasting rather than model infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Smart Traffik, legally E Retail Development SAS, is a French B2B software company owned by DÉKUPLE. oKube is one of its core products: an omnichannel measurement and attribution platform for retailers, brands, multi-location businesses and agencies. The platform measures the impact of media spend across digital and physical environments by linking campaign exposure with store visits and sales outcomes, then using forecasting tools to support future media planning. The company generates revenue primarily through enterprise software contracts for its analytics and local marketing platforms, including oKube, Lokal Booster and related omnichannel audience tools. Its customers are businesses that need to understand media effectiveness across online and in-store channels, rather than consumers. The commercial model combines SaaS licensing with implementation, integration and possible in-store hardware deployment fees where IoT-based measurement is used.
Business model & monetisation
Monetisation is centred on enterprise SaaS licensing sold through custom contracts. Pricing is based on variables such as number of locations, data volume, enabled modules and reporting scope. Additional revenue comes from onboarding, implementation, data integration, analytics support and, where relevant, deployment of in-store IoT measurement components. The model is software-led rather than media arbitrage-led.
- Attribution and measurement platform licences
- Software Subscription
- Local marketing platform licences
- Software Subscription
- Implementation and data integration
- Service Fee
- IoT deployment or tracking infrastructure fees
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Smart Traffik
IAB vendor record: 546
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 7
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
- Declared special feature IDs
- 1, 2
Competitors & alternatives
Track competitor shifts
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SaaS for affiliate management and mobile attribution.
Performance marketing attribution, analytics, and automation software for media buyers.
Warehouse-native marketing measurement and budget optimisation software.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Digital Audio Expands Into Lower-Funnel Performance Marketing
Audio · Recorded impact score: 2/5
In an interview with ADZINE, Ina Börner explains how digital audio advertising is moving beyond its traditional branding role into measurable performance marketing across the mid and lower funnel. She clarifies that digital audio encompasses not only classic audio spots but also sponsored ads, host-read ads, and podcasts, and that 'performance' does not automatically mean purchase—measurable outcomes are key. Börner details how her company works with third-party measurement partners such as Okube, Veritonic, Adsquare, Yougov, and Happydemics to measure ad recall, consideration, drive-to-web, drive-to-store, and purchase effects. She emphasizes that creative quality is critical and discusses the use of AI for targeting, contextual analysis, and creative review, as well as Dynamic Creative Optimization to tailor spots by time, audience, and usage context. The company currently still uses human voices for production.
- Digital audio advertising can be deployed for mid- and lower-funnel performance goals with measurable outcomes.
- Measurement partners include Okube (drive-to-store/purchase), Veritonic (measurement), Adsquare (geo-data), Yougov (brand surveys), and Happydemics (brand lift).
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Ingénieur Système embarqué / Développeur applicatif – CDI(Mid-Level) | Engineering & Development | Remote / Unspecified |
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Questions about oKube
What is oKube?
oKube is an omnichannel marketing measurement and attribution platform used to assess how media spend drives online and in-store outcomes.
Who uses oKube?
It is used by retailers, brands, multi-location businesses, marketing teams and media agencies that need online-to-offline measurement.
How does oKube make money?
It is monetised through enterprise software contracts, with additional revenue likely from implementation, integration and deployment services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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