oKube

The business sells B2B marketing measurement and local marketing software to retailers, brands and agencies. It creates value by aggregating campaign, audience and in-store data into a single attribution layer that helps customers assess return on advertising spend, compare channel performance and allocate budgets more effectively. Value is extended through adjacent modules for local visibility, listings and reputation management, which broaden account footprint beyond attribution alone.

Smart Traffik, legally E Retail Development SAS, is a French B2B software company owned by DÉKUPLE. oKube is one of its core products: an omnichannel measurement and attribution platform for retailers, brands, multi-location businesses and agencies. The platform measures the impact of media spend across digital and physical environments by linking campaign exposure with store visits and sales outcomes, then using forecasting tools to support future media planning.

The company generates revenue primarily through enterprise software contracts for its analytics and local marketing platforms, including oKube, Lokal Booster and related omnichannel audience tools. Its customers are businesses that need to understand media effectiveness across online and in-store channels, rather than consumers. The commercial model appears to combine SaaS licensing with implementation, integration and possible in-store hardware deployment fees where IoT-based measurement is used.