Observed Signal · Oct 7, 2026 · Market Signal · Source: Kochava · Impact: 2/5
7 Ways Marketers Want to Use Agentic AI in Their Daily Workflows
Insights & takeaways from Kochava webinar featuring Meta
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The US just ran retail’s cleanest attribution test in 29 years
New blog post added to the Press category: 'The US just ran retail’s cleanest attribution test in 29 years' by Leslie Amadio, dated October 9, 2026.
OpenAI Enhances ChatGPT Ads with Image Formats and Measurement
This week's SEA news highlights major updates from Google and OpenAI. Google Ads introduces new channel prioritization and budget allocation settings for Search, Shopping, Performance Max, and Demand Gen campaigns, with a notable change removing spend allocation for Search with Display Network from February 2027. OpenAI expands ChatGPT ads with a new visual carousel format launching in the US in October 2026, initially during image generation, and now reaches 1.2 billion weekly users across 60+ markets. Measurement integrations with Hightouch, Tealium, LiveRamp, and attribution partners (AppsFlyer, Adjust, etc.) are announced. Early results show strong performance (e.g., WeightWatchers' 15.3% lower CPA), but TrafficGuard reports higher invalid click rates (0.1%-34%) than Google Ads. Google also tests 'Direct Offer' assets for AI Mode and adds 'store_address' attributes for local inventory.
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