Agency & Consultancy · vs · Agency & Consultancy
Jung von Matt vs Ogilvy
Structured technology and market comparison · 2026
Direct Feature Comparison
Jung von Matt · vs · OgilvyIndependent agency group for strategy, creative and campaigns.
Global agency network for advertising, PR, consulting and customer experience.
Comparison Analysis
What is the main difference between Jung von Matt and Ogilvy?
When comparing Jung von Matt and Ogilvy, both platforms operate within the Podcasts, Agency & Consultancy, and In-App ecosystem. Jung von Matt is positioned as Independent agency group for strategy, creative and campaigns, whereas Ogilvy focuses on Global agency network for advertising, PR, consulting and customer experience. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Jung von Matt and Ogilvy?
When evaluating Jung von Matt and Ogilvy, enterprise buyers also consider other platforms in Podcasts, Agency & Consultancy, and In-App. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Jung von Matt vs Ogilvy
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Jung von Matt
Recent Signals
- ·HorizontAgency
Jung von Matt Wins HVV Account, Launches Civil Courage Campaign
The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.
- HVV appointed Jung von Matt as a new creative agency partner after a pitch.
- Incumbent agency KNSK did not participate in the recent pitch.
- The campaign is timed to the national 'Day of Civil Courage' on September 19.
- ·HorizontBrand & Agency
Leibniz Drops Jung von Matt, Works Without Lead Agency
German biscuit manufacturer Bahlsen is launching a new brand campaign for its Leibniz brand, notably without the involvement of its former global creative lead agency, Jung von Matt/Spree. The agency had won the account for Leibniz and Pick Up! about five years ago after a multi-stage pitching process. The new campaign marks a return to TV advertising for Leibniz, which had been absent from TV spots for over a year. Bahlsen has decided to proceed without a lead agency for this campaign, instead working with other partners. This move signals a shift in Bahlsen's agency strategy, potentially reflecting broader trends in brand-agency relationships.
- Leibniz is launching a new brand campaign without a lead agency.
- Jung von Matt/Spree did not participate in the new campaign.
- Leibniz had been absent from TV advertising for over a year.
- ·MeediaMarketing Campaign
s.Oliver Campaign with Heidi Klum Returns to Physical Touchpoints
German fashion brand s.Oliver has launched a new brand campaign featuring Heidi Klum, called 'Casual since forever'. The campaign, developed by agency Jung von Matt, emphasizes an omnichannel approach, combining digital channels with physical touchpoints such as (D)OOH and print. The campaign runs from September 10 to October 31, 2026, targeting women aged 25-45, aiming for at least 200 million gross contacts. Media planning and buying are handled by Munich-based agency Slash, with whom s.Oliver has collaborated since January 2025 on a full-funnel approach. The campaign is part of s.Oliver's strategy to strengthen its positioning as a 100% casual brand, and it marks a shift from previous digital-heavy campaigns to a more balanced media mix.
- s.Oliver launched a new brand campaign with Heidi Klum titled 'Casual since forever'.
- The campaign combines digital channels with physical touchpoints like (D)OOH and print.
- Campaign runs from September 10 to October 31, 2026, targeting women aged 25-45.
Ogilvy
Recent Signals
- ·persoenlich.com NewsCampaign
Ogilvy's Apple Campaign Features Fictional Letters
The Swiss Fruit Association, in collaboration with agency Ogilvy, launched a campaign for Swiss Apple Day featuring fictional letters from cultural and historical figures—Adam, Eve, William Tell, and Isaac Newton—each reflecting on their experience with an apple. The campaign includes OOH, print, digital, and social media components, as well as an online film produced by Shining and JingleJungle. The letters personify the apple's cultural significance, with Adam seeking compensation, Eve crediting the apple for awakening curiosity, Newton attributing gravity discovery, and Tell expressing gratitude. The campaign executes a creative storytelling approach to promote apple consumption in Switzerland, running around September 11, the designated Apple Day.
- Swiss Fruit Association launched 'What Adam Would Write to the Apple' campaign for Swiss Apple Day.
- Campaign features fictional letters from Adam, Eve, William Tell, and Isaac Newton.
- Multichannel campaign includes OOH, print, digital ads, social media, and an online film.
- ·HorizontAgency Assignment / Account Win
Grey to Handle Changan in Europe via Ogilvy Group
Ogilvy Group has assigned Grey Germany an important role to handle communications for Chinese automaker Changan in Europe as the brand seeks to increase sales. Changan began selling select models in Europe last year and is represented in Germany by the Deepal brand. The article cites statistics from the German Federal Motor Transport Authority (Kraftfahrtbundesamt) for Deepal registrations through July 2026. The story was published on August 18, 2026.
- Ogilvy Group has appointed Grey Germany to manage the new Changan account in Europe.
- Changan began selling certain car models in Europe in the previous year.
- In Germany, Changan is represented by the Deepal brand.
- ·HorizontCreative & Brand Campaigns
Dove: 20+ Years of the 'Real Beauty' Campaign
This feature retrospective (published 2026-08-13) reviews over 20 years of Dove's 'Real Beauty' campaign, originally launched in 2004. The article notes that Dove (a Unilever brand) and agency Ogilvy created the 'Real Beauty' platform and presents what the authors consider the ten most moving advertisements and appearances from the campaign's history. The piece positions 'Real Beauty' as a benchmark for values-driven brand campaigns and traces its origin to a Dove brand relaunch roughly 22 years ago.
- Dove and Ogilvy created the 'Real Beauty' campaign platform in 2004.
- Dove is identified as a Unilever brand in the article.
- The article is a retrospective showcasing the ten most notable 'Real Beauty' ad appearances from over 20 years.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Jung von Matt and Ogilvy share across the market ecosystem.