Innovid vs Olyzon

NIVO for Meta Ads: Prompt Playbook and AI-Powered Advertising Operations Webinar

Innovid has published a new report titled 'NIVO for Meta Ads: Prompt Playbook' and a video titled 'AI-Powered Advertising Operations: How NIVO + ads MCP server from Meta Unlock Connected Campaign Intelligence'.

Adland's Priorities: AI, People, and Governance

The article is an opinion piece by Shirley Smith, SVP Sales EMEA at Innovid, reflecting on key themes from MAD//Fest and the industry's evolving approach to AI. It highlights that the conversation has moved beyond 'whether to use AI' to 'where and how to use it for genuine value,' emphasizing the need for human judgment. The piece calls for greater focus on AI governance as organizations embed AI into operations, and stresses the importance of investing in people, talent pipelines, and diversity to ensure AI strengthens rather than narrows the industry. It cites the Digilearning initiative as an example of industry collaboration. No specific corporate announcements or new product launches are made.

• Article authored by Shirley Smith, SVP Sales EMEA at Innovid.
• AI conversation has shifted from implementation to optimization.
• Emphasis on AI governance and accountability in business processes.

Innovid Earns 33 Badges in G2 Fall 2026 Reports, Including #1 Enterprise Rankings in Creative Management and Mobile Advertising

Innovid achieved 33 badges in the G2 Fall 2026 Reports, securing multiple #1 rankings for Creative Management and Mobile Advertising.

Agentic Buying in CTV: How It Works

This article explores the practical application of agentic AI in connected TV (CTV) advertising, featuring insights from InterMedia, an independent agency. InterMedia has integrated model context protocol (MCP) and API-based tools from Vibe.co and Olyzon, enabling campaign managers to interact with CTV campaigns via Claude's dashboard. This workflow allows for data analysis and decision-making from a single interface, with human oversight ensuring accuracy. Vibe's MCP integration has been adopted by over 1,000 brands, and Olyzon launched its agentic orchestration platform at Advertising Week New York. While early adopters like InterMedia are already using agentic workflows for most biddable campaigns, challenges remain in standardizing data across DSPs. The article predicts that larger agencies will build similar integrations, leading to an evolution of the media buyer role.

• InterMedia uses MCP and API integrations with Vibe.co and Olyzon for CTV ad buying.
• Vibe's Claude integration has been adopted by over 1,000 brands.
• Olyzon launched its agentic orchestration platform at Advertising Week New York.

Olyzon Launches Agentic Orchestration Platform for Advertising

Olyzon, an agentic orchestration platform for advertising, has launched its technology live in market, optimizing real advertising campaigns. The platform enables agencies and brands to orchestrate media budgets across CTV, YouTube, social, digital audio, and DOOH from a single interface, integrating with existing DSPs, SSPs, and measurement partners. It is positioned as a working example of a Unified Media Platform (UMP), connecting systems that previously operated in silos. Key integrations include Amazon DSP, DV360, The Trade Desk, Yahoo DSP, Universal Ads, Vibe, Spotify, PubMatic, Swivel.ai, DoubleVerify, Xpln, Lucid, and Innovid. The launch was announced at Advertising Week New York.

• Olyzon launched its agentic orchestration platform for advertising at Advertising Week New York.
• The platform integrates with DSPs including Amazon DSP, DV360, The Trade Desk, and Yahoo DSP.
• It also integrates with SSPs like PubMatic and direct inventory platforms like Universal Ads and Vibe.