Index Exchange vs Sovrn

Adnami Joins Index Exchange Data Vendor Ecosystem

Adnami, a Danish ad tech company specializing in high-impact display formats, has joined Index Exchange's data vendor ecosystem. This integration enables Adnami to access Index Exchange's supply-side platform to expand its distribution and offer its premium ad formats to a wider range of publishers and advertisers. The collaboration allows Adnami to leverage Index Exchange's robust infrastructure and demand relationships, enhancing its ability to deliver high-impact, viewable advertising at scale. This move is part of Adnami's strategy to strengthen its presence in the programmatic advertising space and provide more value to its partners through enhanced monetization opportunities.

• Adnami has joined Index Exchange's data vendor ecosystem.
• The partnership enables Adnami to distribute its high-impact display formats via Index Exchange.
• The integration aims to expand Adnami's reach and enhance monetization for publishers.

Online Ad Summit 2026: More Agentic, More Open Web?

The Online Ad Summit 2026, a pre-Dmexco event, focused on the practical implications of agentic AI for the advertising industry. Industry leaders discussed the role of AI agents in media buying, with Sven Wegholz of Publicis Media noting that autonomy is real but scaling is the next step. Andrew Casale of Index Exchange cautioned against overhyping agents, stating they cannot replace programmatic infrastructure. Daniel Knapp of IAB Europe emphasized the need for unified, measurable bundles combining creative, media, and measurement to compete with walled gardens. The event also highlighted the OVK's claim of 32 million activatable identities in Germany, though adoption remains a challenge. Overall, the summit underscored that while agents can streamline workflows, the fundamental issues of the open web, such as reach, frequency control, and measurement, persist.

• The Online Ad Summit 2026 took place one day before Dmexco, with 360 industry professionals attending.
• Publicis Media's Sven Wegholz stated that agent autonomy is real, but scaling is the next step in agentic media buying.
• Index Exchange CEO Andrew Casale said agents cannot handle 20 million requests per second and will not replace programmatic infrastructure.

Index Exchange, On Device Partner for Brand Lift Measurement

On Device, a provider of brand lift measurement solutions, has announced a partnership with Index Exchange to make independent brand lift studies available through Index Marketplaces. The collaboration designates On Device as an approved third-party brand lift measurement provider in EMEA and APAC, allowing Index customers to commission studies that measure campaign effectiveness. The integration offers a streamlined buying experience for advertisers and agencies, enhancing access to verified insights on brand outcomes. The partnership underscores growing demand for transparent, independent measurement in the advertising industry.

• On Device partners with Index Exchange to provide brand lift measurement through Index Marketplaces.
• On Device becomes an approved third-party brand lift measurement provider in EMEA and APAC.
• The partnership enables advertisers to commission independent brand lift studies via Index.

Sovrn Hires Jesse Brooks to Lead Demand Partnerships

Sovrn announces the hiring of Jesse Brooks to lead demand partnerships, as detailed in a press release dated October 5, 2026.

Sovrn Partners With Multilocal to Expand Curated Deals Powered by Commerce Signals

Sovrn announces a partnership with Multilocal to expand curated deals powered by Commerce Signals.

Sovrn Partners with Multilocal to Scale Curation

Sovrn, a publisher technology and data company, and Multilocal, a curation intelligence firm, announced a partnership to scale curation across the Sovrn Ad Exchange. Multilocal's proprietary engine, cureon®, will support planning, activation, and optimization of private marketplace (PMP) deals on Sovrn's exchange. The collaboration combines Sovrn's supply, data, and commerce signals with Multilocal's curation intelligence. Sovrn reaches over 500 million consumers daily and has commerce data from over 50,000 retailers. This partnership aims to create more relevant and effective opportunities for buyers by translating data and supply into curated deals. Executives from both companies emphasized the importance of curation intelligence in programmatic advertising, moving beyond deal creation to continuous optimization.

• Sovrn and Multilocal announced a partnership to scale curation across the Sovrn Ad Exchange.
• Multilocal's curation intelligence engine, cureon®, will support PMP deal planning, activation, and optimization.
• Sovrn reaches over 500 million consumers daily across websites, mobile apps, and CTV.