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AdTech Vendor · Media Arbitrator / Ad Network

HBAgency vs Refinery89

Structured technology and market comparison · 2026

Direct Feature Comparison

HBAgency · vs · Refinery89
Market Cluster / Sector
HBAgencyAdTech Vendor · Media Arbitrator / Ad Network
Refinery89AdTech Vendor · Media Arbitrator / Ad Network
Platform Focus
HBAgency

Publisher monetisation platform with header bidding and managed ad services.

Refinery89

Publisher monetisation platform for web and app inventory.

Company Size
HBAgency10–49 employees
Refinery8950–200 employees
Headquarters
HBAgencyIT
Refinery89NL
Year Founded
HBAgency2018
Refinery892018
Dossier & Alternatives

Analyze all overlapping signals and tech stacks for HBAgency and Refinery89

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

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Comparison Analysis

What is the main difference between HBAgency and Refinery89?

When comparing HBAgency and Refinery89, both platforms operate within the Header Bidding, Display, Web & Mobile, and Programmatic Media Buying ecosystem. HBAgency is positioned as Publisher monetisation platform with header bidding and managed ad services, whereas Refinery89 focuses on Publisher monetisation platform for web and app inventory. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to HBAgency and Refinery89?

When evaluating HBAgency and Refinery89, enterprise buyers also consider other platforms in Header Bidding, Display, Web & Mobile, and Programmatic Media Buying. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of HBAgency and Refinery89 compare?

HBAgency is headquartered in IT (founded in 2018) with 10–49 employees. Refinery89 is based in NL (founded in 2018) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: HBAgency vs Refinery89

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

HB

HBAgency

Recent Signals

  • ·AdExchangerAd Fraud / MFA

    AI Slop Sites Rise: Ad Tech Faces New MFA Challenge

    A new study by advertising supply chain intelligence company DecryptAds reveals over 2,100 AI-generated recipe websites that mimic made-for-advertising (MFA) sites, packed with ads and featuring fabricated author profiles with AI-generated avatars. The report highlights that these sites are monetized through programmatic supply chains involving SSPs and ad tech partners in "risky geos" like Russia, China, and Turkey, raising cybersecurity concerns. Major brands' ads appear on these sites. SSPs named in the report, including HBAgency, Ezoic, and MonetizeMore, responded with defenses of their vetting processes, while some disputed the findings. The article also discusses new Google Search policies that label fabricated creator profiles as deceptive, potentially affecting monetization.

    • DecryptAds uncovered over 2,100 AI-generated recipe sites monetized via programmatic ad tech.
    • The sites feature fabricated author profiles with AI-generated avatars and are packed with ads to game viewability.
    • SSPs mentioned include HBAgency, Ezoic, MonetizeMore, and others; HBAagency allegedly monetizes 1,631 of the sites.
View all signals for HBAgency →
RE

Refinery89

Recent Signals

View all signals for Refinery89 →

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners HBAgency and Refinery89 share across the market ecosystem.

Start for freeHBAgency ProfileRefinery89 Profile