HBAgency
Publisher monetisation platform with header bidding and managed ad services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ICARDOO DIGITAL MARKETING S.R.L.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- via Emilio Lussu SNC, 07100 Sassari, Italy
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- hbagency.it
What HBAgency does
The company combines ad tech infrastructure, publisher monetisation services, and media operations. On the supply side, it onboards publishers onto its proprietary header bidding platform, aggregates demand, optimises yield, and automates reporting and payments. On the demand side, it sells campaign execution and inventory access to advertisers, including direct and programmatic campaigns. It also strengthens its supply footprint through vertical publisher networks and owned or affiliated food content properties that create additional inventory and audience reach.
Category differentiation
HBAgency is not a general creative agency; it is primarily a publisher monetisation and ad operations business built around header bidding and programmatic advertising. It should also be distinguished from pure media owners because it combines technology, managed services, and selective publisher network operations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
HBAgency is an Italian ad tech and publisher monetisation company operated by ICARDOO DIGITAL MARKETING S.R.L. Its core product is a proprietary all-in-one header bidding and programmatic monetisation platform for website publishers and digital media owners, helping them connect to advertising demand, manage inventory, track earnings, and receive automated payouts. The company also runs managed advertising services for brands and operates a food-focused publisher network and several consumer-facing recipe content properties. The business generates revenue primarily by taking a share of advertising spend or publisher earnings flowing through its monetisation stack, supplemented by managed media buying and campaign services for advertisers. Its customers include small and medium-sized publishers, niche bloggers, media owners, and brands seeking programmatic campaign execution or access to specialised inventory.
Business model & monetisation
HBAgency monetises through revenue share and margin capture on publisher advertising revenue, using its header bidding and demand aggregation stack to improve yield and retain a portion of spend. It also earns managed service fees from advertiser campaign planning, buying, creative support, and execution. Additional revenue comes from direct campaigns sold across its vertical food network and ad-supported monetisation of its owned or affiliated publisher properties.
- Publisher revenue share
- Margin retained on monetised publisher inventory
- Managed advertiser campaigns
- Service fee or campaign budget margin
- Direct advertising in vertical food network
- Direct campaign sales, likely CPM-based
- Owned or affiliated publisher property advertising
- Ad-supported media monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
HBAgency
IAB vendor record: 1431
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Indexed sellers.json entries
- 20,645 · hbagency.it
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about HBAgency
What is HBAgency?
HBAgency is an ad tech and publisher monetisation company that offers a header bidding platform, managed advertising services, and a vertical food publisher network.
Who uses HBAgency?
Its main customers are publishers, bloggers, digital media owners, and advertisers seeking programmatic monetisation or managed campaign execution.
How does HBAgency make money?
It earns revenue through a share of advertising income from publishers, margins on programmatic monetisation, and fees from managed advertiser campaigns and direct sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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