HBAgency

The company combines ad tech infrastructure, publisher monetisation services, and media operations. On the supply side, it onboards publishers onto its proprietary header bidding platform, aggregates demand, optimises yield, and automates reporting and payments. On the demand side, it sells campaign execution and inventory access to advertisers, including direct and programmatic campaigns. It also strengthens its supply footprint through vertical publisher networks and owned or affiliated food content properties that create additional inventory and audience reach.

HBAgency is an Italian ad tech and publisher monetisation company operated by ICARDOO DIGITAL MARKETING S.R.L. Its core product is a proprietary all-in-one header bidding and programmatic monetisation platform for website publishers and digital media owners, helping them connect to advertising demand, manage inventory, track earnings, and receive automated payouts. The company also runs managed advertising services for brands and appears to operate a food-focused publisher network and several consumer-facing recipe content properties.

The business generates revenue primarily by taking a share of advertising spend or publisher earnings flowing through its monetisation stack, supplemented by managed media buying and campaign services for advertisers. Its customers include small and medium-sized publishers, niche bloggers, media owners, and brands seeking programmatic campaign execution or access to specialised inventory.