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Data Provider / Broker · B2B SaaS Provider · vs · B2B SaaS Provider · Publisher & Media Owner

GWMI

GWI vs Mintel

Structured technology and market comparison · 2026

Direct Feature Comparison

GWI · vs · Mintel
Market Cluster / Sector
GWIData Provider / Broker · B2B SaaS Provider
MintelB2B SaaS Provider · Publisher & Media Owner
Platform Focus
GWI

Consumer insights platform built on proprietary global survey data.

Mintel

B2B market intelligence and consumer research subscription company.

Company Size
GWI501–1,000 employees
Mintel1,001–5,000 employees
Headquarters
GWIGB
MintelGB
Year Founded
GWI2009
Mintel1972
Dossier & Alternatives

Analyze all overlapping signals and tech stacks for GWI and Mintel

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

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Comparison Analysis

What is the main difference between GWI and Mintel?

When comparing GWI and Mintel, both platforms operate within the Market Research & Consumer Panel, Market Research & Intelligence, and B2B SaaS Provider ecosystem. GWI is positioned as Consumer insights platform built on proprietary global survey data, whereas Mintel focuses on B2B market intelligence and consumer research subscription company. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to GWI and Mintel?

When evaluating GWI and Mintel, enterprise buyers also consider other platforms in Market Research & Consumer Panel, Market Research & Intelligence, and B2B SaaS Provider. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of GWI and Mintel compare?

GWI is headquartered in GB (founded in 2009) with 501–1,000 employees. Mintel is based in GB (founded in 1972) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: GWI vs Mintel

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

GW

GWI

Recent Signals

  • ·The DrumIn-Game Advertising

    Gen Z Attention Selective, Study Finds

    New research from Gameloft for brands and GWI reveals that Gen Z's attention is not short but selective, with mobile gaming commanding significant focus. Gen Z mobile gamers spend an average of 9 hours 11 minutes gaming weekly, more than social media or streaming, and 76% report full or mostly focused attention during sessions. The study highlights gaming's role in social connection and emotional engagement, but also warns that in-game ads can break immersion for 31% of gamers. Marketers are advised to earn attention through value exchanges and participatory experiences, citing successful campaigns like Burger King x Call of Duty with 97% viewability and Samsung Galaxy Tab S10 Ultra with 21% participation rate.

    • Gen Z mobile gamers spend 9 hours 11 minutes gaming weekly, more than on social media or streaming.
    • 76% of Gen Z mobile gamers report full or mostly focused attention during their most recent session.
    • Study by Gameloft for brands and GWI reveals 48% of mobile gamers find brand placements can fit naturally, 31% say in-game ads break immersion.
  • ·GWI

    6 consumer trends to watch in 2025

    New research from GWI reveals the real-world consequences of unchecked AI to the advertising and marketing sector; from costly mistakes to customer complaints and lasting reputational damage.

View all signals for GWI →
MI

Mintel

Recent Signals

  • ·Modern RetailBrand Refresh

    Carter's Brand Refresh Targets Gen Z and Millennial Parents

    Carter's has unveiled its first major brand refresh since 2000, aimed at appealing to Gen Z and millennial parents. The refresh includes a new logo (with an apostrophe replaced by a shooting star), a new visual identity, and a brand commitment: 'to let every child's light shine.' The accompanying 'Watch Them Glow' campaign launched on September 16, 2026, features a 60-second commercial on CTV platforms like Nexxen, Roku, Disney+, and Hulu, as well as digital and social channels. The campaign emphasizes self-expression and individuality, supported by Pew Research data. Carter's also introduced a creator program called 'Light Makers' with up to 15 Glow Grants in the first year. The rebrand follows new CEO Sharon Price John's appointment and increased marketing spend, contributing to a 5% net sales increase in Q2 2026. Partnerships with Outward Bound and Boys & Girls Clubs of America support children and families.

    • Carter's launched its first major brand refresh since 2000, including a new logo, visual identity, and brand commitment: 'to let every child's light shine.'
    • The 'Watch Them Glow' campaign launched on September 16, 2026, with a 60-second spot airing on CTV platforms like Nexxen, Roku, Disney+, and Hulu.
    • The new logo replaces the apostrophe in 'Carter's' with a shooting star.
  • ·Mintel

    Global Beauty Ingredient Trends 2026

    Mintel added a new featured research report: Global Beauty Ingredient Trends 2026 (Beauty and Personal Care).

View all signals for Mintel →

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners GWI and Mintel share across the market ecosystem.

Start for freeGWI ProfileMintel Profile