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AdTech Vendor · B2B SaaS Provider · vs · AdTech Vendor · Media Sales House

goTom vs IDX

Structured technology and market comparison · 2026

Direct Feature Comparison

goTom · vs · IDX
Market Cluster / Sector
goTomAdTech Vendor · B2B SaaS Provider
IDXAdTech Vendor · Media Sales House
Platform Focus
goTom

Media sales CRM and order management software for publishers.

IDX

Israeli self-serve ad platform for publishers and agencies.

Company Size
goTom10–49 employees
IDX10–49 employees
Headquarters
goTomCH
IDXIL
Year Founded
goTom2015
IDX2017
Dossier & Alternatives

Analyze all overlapping signals and tech stacks for goTom and IDX

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

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Comparison Analysis

What is the main difference between goTom and IDX?

When comparing goTom and IDX, both platforms operate within the Ad Server, Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. goTom is positioned as Media sales CRM and order management software for publishers, whereas IDX focuses on Israeli self-serve ad platform for publishers and agencies. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to goTom and IDX?

When evaluating goTom and IDX, enterprise buyers also consider other platforms in Ad Server, Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of goTom and IDX compare?

goTom is headquartered in CH (founded in 2015) with 10–49 employees. IDX is based in IL (founded in 2017) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: goTom vs IDX

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

GO

goTom

Recent Signals

  • ·ExchangeWireCTV

    goTom Launches AI-Powered CTV Ad Sales Platform

    goTom has introduced a new platform designed for CTV ad sales, emphasizing speed, automation via AI, and next-generation capabilities. The announcement highlights the growing trend of AI integration in advertising technology to streamline operations and enhance efficiency. The platform aims to empower media sellers with advanced tools for managing CTV inventory, indicating a shift towards more automated and data-driven ad sales processes in the connected TV landscape.

    • goTom launches a new platform for CTV ad sales.
    • The platform is 'built for speed' and 'automated by AI'.
    • The platform targets next-generation CTV ad sales capabilities.
  • ·goTom

    Zattoo Professionalizes CTV Advertising Business with goTom as Ad Sales Management Platform

    Zattoo, a leading CTV platform, has selected goTom as its ad sales management platform to professionalize its CTV advertising business.

View all signals for goTom →
ID

IDX

Recent Signals

  • ·PR Newswire: Technology NewsAgency Growth

    IDX Expands European Footprint, Bolsters Management, Strengthens Data

    Strategic communications and marketing agency IDX has announced significant expansion following 56% H1 growth. The company has increased headcount by over 20% since January, opened new offices in Geneva, Chicago, Cincinnati, Lisbon, and Abu Dhabi, and appointed Clare Donald as Chief Production Officer, Danny Russell as Chief Customer Officer, and Paul Knight as Senior VP Customer Success. IDX has also formed partnerships with major financial exchanges including Toronto Stock Exchange, Deutsche Börse, Vienna Stock Exchange, SIX, and Bahrain Bourse. The agency launched new products: SchemaWrite, a tool for digital content architecture optimization, and Eclipse, a branded backup site. It also offers AEO audits to adapt to AI-driven search. IDX plans to add 250 new employees globally and expand in the Middle East.

    • IDX increased headcount by over 20% since January 2026.
    • IDX opened new offices in Geneva, Chicago, Cincinnati, Lisbon, and Abu Dhabi in 2026.
    • IDX appointed Clare Donald as Chief Production Officer, Danny Russell as Chief Customer Officer, and Paul Knight as Senior VP Customer Success.
View all signals for IDX →

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners goTom and IDX share across the market ecosystem.

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