GeoEdge vs HUMAN

Agentic Media Buying Needs Malware Guardrails: PropellerAds View

As agentic AI takes on more media buying decisions, PropellerAds' Head of Marketing argues that performance optimization must be paired with security signals. Citing IAB research, 96% of buyers are aware of agentic AI, and 66% are increasing focus on it. PropellerAds' own Q2 2026 ads safety data shows a rise in malware-related rejections, from 23.3% to 45.9% of all rejected campaigns, while total rejections fell 42%. Cloaking remains persistent at 67.3% of advertiser suspensions. The author advocates for integrating security signals into the decision loop, using a 'second set of traffic lights' approach. Human review should focus on ambiguous cases, and agents should have audit trails for explainability. The piece reflects PropellerAds' perspective as a sponsor, not market-wide data.

• 96% of buyers are aware of agentic AI for ad buying (IAB 2026 Outlook).
• 66% of buyers are increasing focus on agentic AI for ad buying and campaign execution.
• In Q2 2026, PropellerAds' malware-related rejections rose to 45.9% of all rejected campaigns, up from 23.3% in Q1.

Jamloop Launches Verified Supply for CTV Transparency

Jamloop, a performance CTV advertising platform, announced the launch of Jamloop Verified Supply, a new standard for sourcing, evaluating, and reporting streaming TV inventory. The initiative combines direct publisher relationships, granular campaign delivery data, and independent validation by Jounce Media. Verified Supply provides advertisers with channel-level reporting, show-level detail, impression timing, frequency, and geographic delivery data, along with access to log-level data for deeper analysis. Independent analysis by Jounce Media found that 98% of audited spend across Jamloop's supply partners was classified as premium direct. The offering applies across managed, co-managed, self-service, and white-label buying modes, with additional controls like allowlists, blocklists, and third-party IVT monitoring available.

• Jamloop launched Jamloop Verified Supply, a new CTV inventory standard.
• The standard combines direct supply, transparent delivery, and independent validation.
• Jounce Media independently validated 98% of audited Jamloop spend as premium direct.

HUMAN Blog: New Posts on Agentic Traffic, AI Agent Trust, and More

The blog page now features new posts including 'State of Agentic Traffic – August 2026: Agentic Traffic Grows 27%, Reaches New High as Codex Debuts Strongly', 'Evaluating AI Agent Trust: HUMAN’s Agent Trust Levels', 'What happens when cybersecurity researchers intentionally take the bait from a scammer?', 'When the Ad Is Real but the Checkout Is a Trap: A Magecart-Style Campaign Skimming Live Storefronts', and 'Tracing MFA to the Source: How Amazon Ads and HUMAN Are Protecting the Open Internet'.

HUMAN Launches Ad Integrity Suite, the Modern Alternative to Legacy Ad Verification

HUMAN Security announces the launch of its Ad Integrity Suite, a modern alternative to legacy ad verification, and is recognized as a Leader in The Forrester Wave™ for Bot and Agent Trust Management Software, Q2 2026.