Flam vs Snapchat

AI Interactive Ads Bring Personalization at Scale Closer

During a Brandweek 2026 fireside chat, ADWEEK's Ryan Joe discussed the potential of AI-driven interactive ads with Kumar Shah, head of sales at Flam, and Melissa Berger, chief solutions officer at Digitas. Flam's AI content platform, which recently secured Series B funding, offers a tool called 'Flicks' that enables brands to create dynamic, responsive ads. The AI generates multiple creative variants based on user interactions and existing customer data, aiming to deliver personalized experiences in real time. Shah emphasized speed, noting a 10-second ad can be produced in about 30 minutes, while Berger highlighted the importance of clean data and the risk of alienating users with poor experiences. Human oversight is integrated to ensure brand safety.

• Flam announced a Series B funding round.
• Flam's AI tool 'Flicks' creates interactive, personalized ads in real time.
• Flicks can build a 10-second ad in 30 minutes or less.

Flam raises $40 million in Series B led by QED Investors

Flam has raised USD $40 million in a Series B funding round led by QED Investors. The round also included Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan and Shah Rukh Khan. Existing investors RTP Global and Dovetail increased their commitments. The company has signed more than 100 enterprise customers over the past six quarters, including Google, Grab and KFC. The new funding will support R&D, product expansion, and international growth.

Flam Announces $40M Series B Led by QED Investors, Backed by Shah Rukh Khan

Flam announced a $40M Series B funding round led by QED Investors, with participation from Shah Rukh Khan. The company also rebranded its positioning to 'AI for the internet beyond videos' and introduced new product lines: Flicks, Airboards, and Visual Agents.

Norway plans under-16 social media ban targeting Roblox, TikTok

Norway has announced plans to expand its under-16 social media ban to include platforms such as Roblox, Snapchat, and TikTok. The government will introduce a bill by the end of 2026 that holds technology companies accountable for age verification. The legislation targets harmful content, addictive features, and unwanted contact from strangers, while still allowing children to use harmless messaging services and games. Norway joins a growing number of countries, including Australia, California, Vietnam, and the UAE, in restricting children's social media access.

• Norway plans to ban social media for children under 16, targeting Roblox, Snapchat, and TikTok.
• The bill will be introduced in parliament by the end of 2026 and will hold tech companies responsible for age verification.
• The ban addresses harmful content, addictive features, and unwanted contact from strangers.

Snapchat loses lawsuit over AI chat data usage

Snapchat has lost a lawsuit concerning the use of data from its AI chatbot My AI for advertising purposes. The Cologne Regional Court ruled that this data processing is unlawful. The decision could have significant implications for how tech companies handle user data from AI interactions, particularly regarding consent and privacy regulations. This case highlights the growing legal scrutiny on AI-driven data practices and the importance of compliance with data protection laws. Companies may need to reassess their data processing strategies for AI features to avoid similar legal challenges.

• Snapchat lost a court case in Cologne regarding AI chatbot data usage.
• The court ruled that using My AI chat data for advertising is unlawful.
• The lawsuit was about data privacy and consent for AI data processing.

Snapchat Launches First B2B Creator Campaign

Snapchat has launched its first-ever B2B creator campaign under its new 'Spend Smarter' platform, aiming to challenge inherited media planning habits and attract brand marketing budgets. This marks an unexpected move for the consumer-focused social app. Additionally, YouTube introduced new features for creators focused on building up live streaming. The newsletter also highlights an ASOS partnership with creator Farron Clark, and TikTok's upcoming AI Creator Search tool for filtering creators by audience and content performance.

• Snapchat launches first B2B creator campaign under 'Spend Smarter' platform.
• YouTube launches new features for creators focused on live streaming.
• ASOS names Farron Clark as Marketing Insider of 2026.