fischerAppelt Kommunikation GmbH vs netzeffekt

Neue Blogbeiträge: Episode #5 Matchplan, Vibes over Views, Episode #4 Frauenbasketball

Neue Blogbeiträge auf fischerappelt.de: Episode #5 'Was die Wirtschaft vom Sport lernen kann' (21.09.2026), 'Vibes over Views' (17.09.2026), Episode #4 'Frauenbasketball zwischen Hype und Wachstum' (14.09.2026).

Olympic Gold Medalist Joins ALBA Basketball Marketing Podcast

This article covers the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt, featuring Olympic gold medalist Svenja Brunckhorst. Brunckhorst, now a basketball manager at ALBA Berlin, discusses the gap between the rising enthusiasm for women's basketball in Germany and the actual investment from sponsors. She emphasizes that while many people enjoy women's basketball, few are willing to financially commit. The conversation also touches on the need for professional structures, personal branding for athletes, and the role of female role models in sports. The article highlights the broader challenges of turning momentum in women's sports into sustainable growth.

• Svenja Brunckhorst, Olympic gold medalist in 3x3 basketball, is a manager for women's basketball at ALBA Berlin.
• She is a guest on the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt.
• Brunckhorst states that many people appreciate women's basketball but are not yet willing to invest money.

Mercedes-Benz and Andrea Petković Discuss Sports Marketing on Podcast

HORIZONT and the agency fischerAppelt have launched the second episode of their podcast 'Matchplan Sportmarketing.' The episode features Christina Schenck, Head of Digital & Communications and Investor Relations at Mercedes-Benz, alongside former professional tennis player Andrea Petković. They discuss sports marketing and sponsorship from their respective viewpoints. Schenck outlines how sports sponsorship, such as Mercedes-Benz's global partnership with the WTA, serves as a crucial touchpoint to reach audiences through brand experiences rather than just products. Petković provides the athlete's perspective, explaining that professional athletes function as small businesses that rely heavily on sponsors to fund travel, coaching, and medical costs, which ultimately shapes their personal branding.

• HORIZONT and fischerAppelt released the second episode of the 'Matchplan Sportmarketing' podcast.
• Mercedes-Benz uses sports sponsorships like its WTA partnership to drive experience-based consumer connections.
• Former tennis professional Andrea Petković highlights that athletes function as small businesses and depend heavily on sponsorships to fund operations.

Wolter Twins Star in BB Bank Full-Funnel Campaign

BB Bank launched a full-funnel campaign titled "Bank, wie du willst" starring YouTube entertainers Dennis and Benni Wolter. The campaign was produced in cooperation with Netzeffekt and Jung von Matt Neckar and combines AI-generated opening sequences with a mockumentary-style real-film set. It comprises four 30-second hero films plus social assets and has been running since August 10, 2026 across Connected TV, Meta, Google and TikTok. The creative aims to expand BB Bank's visibility beyond its Baden-Württemberg regional base and target younger audiences. Production partners and business details mentioned include the production company Pretty Well Done (founded with Florida TV) and Netzeffekt, the performance-marketing agency of the Jung von Matt group.

• BB Bank launched a full-funnel campaign "Bank, wie du willst" featuring Dennis and Benni Wolter.
• The campaign was created in cooperation with Netzeffekt and Jung von Matt Neckar and mixes AI-generated sequences with live-action mockumentary scenes.
• The creative includes four 30-second films plus social assets and has been running since 2026-08-10 on Connected TV, Meta, Google and TikTok.