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Retailer & Marketplace · AdTech Vendor · vs · Retailer & Marketplace

Fanatics vs GameStop

Structured technology and market comparison · 2026

Direct Feature Comparison

Fanatics · vs · GameStop
Market Cluster / Sector
FanaticsRetailer & Marketplace · AdTech Vendor
GameStopRetailer & Marketplace
Platform Focus
Fanatics

Sports commerce platform spanning retail, collectibles, betting and media.

GameStop

Gaming retailer combining commerce, digital codes, loyalty and trade-ins.

Company Size
Fanatics>5,000 employees
GameStop>5,000 employees
Headquarters
FanaticsUnknown
GameStopUnited States
Year Founded
FanaticsUnknown
GameStop1996

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Comparison Analysis

What is the main difference between Fanatics and GameStop?

When comparing Fanatics and GameStop, both platforms operate within the Loyalty Management Platform, In-App, and Retailer & Marketplace ecosystem. Fanatics is positioned as Sports commerce platform spanning retail, collectibles, betting and media, whereas GameStop focuses on Gaming retailer combining commerce, digital codes, loyalty and trade-ins. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Fanatics and GameStop?

When evaluating Fanatics and GameStop, enterprise buyers also consider other platforms in Loyalty Management Platform, In-App, and Retailer & Marketplace. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Fanatics and GameStop compare?

Fanatics is headquartered in Unknown (founding year unrecorded) with >5,000 employees. GameStop is based in United States (founded in 1996) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Fanatics vs GameStop

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

FA

Fanatics

Recent Signals

  • ·CNBC TechnologyMerchandise

    Fanatics designs NHL Hometown Remix jerseys for all 32 teams

    Fanatics and the NHL launched Hometown Remix, a new league-wide uniform and apparel program covering all 32 NHL teams. This marks the first time Fanatics has designed and developed a jersey program for an entire league, taking on full responsibility for design and execution alongside the NHL and its clubs. The collection, inspired by each team's city and fan base, will be worn during select games this season. Fanatics has been an NHL partner since 2005, expanding to on-ice uniforms in 2023 when the Adidas deal ended. The launch comes ahead of the holiday season and includes premium and authentic jerseys priced at $275 and $500. Fanatics' CEO of Commerce Andrew Low Ah Kee and NHL's Brian Jennings highlight the milestone and potential for future league-wide programs based on fan insights.

    • Fanatics and NHL launched Hometown Remix, a uniform and apparel program covering all 32 NHL teams.
    • This is the first league-wide jersey design and development program by Fanatics for a professional sports league.
    • The jerseys will be worn by teams during select games in the 2026-27 season.
  • ·OpenAI BlogAI in E-Commerce

    Fanatics Uses OpenAI for Shop the Look

    Fanatics has partnered with OpenAI to launch an AI-powered 'Shop the Look' feature on its website and official NFL, NBA, MLB, and NHL online stores. The tool, built using OpenAI's Codex, analyzes product and catalog data to recommend coordinated, in-stock team merchandise based on style and team affiliation, helping shoppers navigate over 1.5 million SKUs. In a pilot across 30,000 MLB products, the feature boosted engagement and views of recommended items by 10% compared to the previous version. Fanatics' Chief Product Officer noted that shopping sessions previously averaged over 30 minutes. The partnership reflects OpenAI's broader retail push, following integrations with Walmart and the adoption of its Agentic Commerce Protocol. Meanwhile, OpenAI is discontinuing Instant Checkout to focus on dedicated ChatGPT apps for retailers.

    • Fanatics partners with OpenAI to launch 'Shop the Look', using Codex to recommend coordinated merchandise.
    • Feature is live on Fanatics.com and official NFL, NBA, MLB, NHL online stores, covering 1.5 million SKUs.
    • Pilot on 30,000 MLB products showed 10% higher engagement and views.
  • ·Fanatics

    Fanatics Collectibles to Open Its Second Global Flagship Store in Paris, Building on Record London Success

    Fanatics Collectibles to open its second global flagship store in Paris, building on record London success. Also, Fanatics introduces Fanatics Sports & Casino: One App for fans to bet, trade or play, and renews trading card deal for UEFA Champions League.

GA

GameStop

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for GameStop (2026-08-31)

    GameStop Corp. entered into amendments to its previously announced exchange agreements dated August 2, 2026, restructuring the retirement of $1.4 billion in total principal of its 0.00% Convertible Senior Notes ($400 million due 2030 and $1.0 billion due 2032). Under the revised terms, GameStop terminated the ongoing 35-day volume-weighted average price (VWAP) reference period and shifted from an entirely stock-settled exchange to a hybrid consideration model. Noteholders will receive approximately 55.5 million shares of Class A Common Stock (representing ~73% of consideration) and $358.4 million in cash (representing ~27% of consideration). The transaction is scheduled to close on or about September 3, 2026. In addition, the company furnished preliminary financial results for the second quarter ended August 1, 2026.

    • Restructured $1.4 billion in convertible debt ($400 million of 2030 notes and $1.0 billion of 2032 notes) from an all-stock settlement into a hybrid cash-and-stock transaction.
    • Settlement terms were finalized at approximately 55.5 million Class A common shares (~73% of consideration) and $358.4 million in cash (~27% of consideration), with closing scheduled for September 3, 2026.
    • The amendment terminated the remaining portion of the 35-day VWAP reference period, capping further equity dilution and locking in the final cash outlay.
  • ·Retail-NewsFinancials

    GameStop Revenue Drops But Profit Surges

    In Q2 2026, GameStop experienced a significant revenue decline from $972.2 million to $790.2 million year-over-year, but operating profit reached a record $160.2 million for Q2. Net income surged to $298.7 million from $168.6 million. The company's focus on high-margin collectibles, which grew 57% to $356.3 million and now represent 45.1% of total sales, is a key driver. Management reduced SG&A costs and raised its full-year adjusted EBITDA guidance to over $650 million. The company holds $5.4 billion in liquidity and a stake in eBay valued at approximately $4.9 billion. GameStop also reduced long-term debt through convertible note exchanges.

    • GameStop's Q2 2026 revenue declined from $972.2 million to $790.2 million, while operating profit hit a record $160.2 million.
    • Net income increased to $298.7 million from $168.6 million, and adjusted EBITDA rose to $174 million.
    • Collectibles sales grew 57% to $356.3 million, representing 45.1% of total revenue.
  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for GameStop (2026-09-09)

    GameStop Corp. filed its Form 10-Q for the second quarter of fiscal 2026 ended August 1, 2026, reporting net sales of $790.2 million compared to $972.2 million in Q2 2025, while gross profit margin expanded to 43.7% from 29.1% driven by a mix shift toward higher-margin Collectibles (representing 45.1% of sales). Net income reached $298.7 million ($0.51 diluted EPS), significantly aided by a $166.3 million net gain on derivative assets, a $72.1 million unrealized gain on equity investments, and $77.1 million in net interest income, despite a $75.0 million fair-value loss on digital assets and related receivables. The filing highlights major strategic capital deployment initiatives, including the exercise and settlement of paired put/call options into direct beneficial ownership of 43,390,383 shares of eBay Inc. common stock (representing a 9.8% stake valued at $4.95 billion as of August 1, 2026). Additionally, GameStop completed the divestiture of its French operations (Micromania), exited its European segment, approved a new $2.0 billion share repurchase authorization, and subsequently executed exchange agreements to retire $1.4 billion aggregate principal of its 2030 and 2032 convertible senior notes for approximately 55.5 million shares and $358.4 million in cash.

    • GameStop acquired a 9.8% stake in eBay Inc. (43,390,383 shares valued at $4.95 billion as of August 1, 2026) through the settlement of Put/Call Pairs and open-market purchases, recognizing $434.7 million in net derivative gains and $72.1 million in unrealized equity gains in the first half of fiscal 2026.
    • Q2 fiscal 2026 consolidated net sales declined 18.7% year-over-year to $790.2 million, but gross margin expanded by 1,460 basis points to 43.7% as Collectibles grew to 45.1% ($356.3 million) of total sales, while SG&A dropped 14.5% to $187.1 million.
    • Subsequent to quarter-end, on September 3, 2026, GameStop closed exchange agreements retiring $400 million of 2030 Notes and $1.0 billion of 2032 Convertible Senior Notes in exchange for approximately 55.5 million shares of Class A common stock and $358.4 million in cash.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Fanatics and GameStop share across the market ecosystem.