Data Provider / Broker · AdTech Vendor · vs · AdTech Vendor · Data Provider / Broker
Eyeota vs Lotame
Structured technology and market comparison · 2026
Direct Feature Comparison
Eyeota · vs · LotameAudience data marketplace and identity activation platform for marketers.
Data collaboration and identity platform for audience activation.
Analyze all overlapping signals and tech stacks for Eyeota and Lotame
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Eyeota and Lotame?
When comparing Eyeota and Lotame, both platforms operate within the Demand-Side Platform (DSP), In-App, and Display Ads & Banner ecosystem. Eyeota is positioned as Audience data marketplace and identity activation platform for marketers, whereas Lotame focuses on Data collaboration and identity platform for audience activation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Eyeota and Lotame?
When evaluating Eyeota and Lotame, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Display Ads & Banner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Eyeota and Lotame compare?
Eyeota is headquartered in SG (founded in 2010) with 50–200 employees. Lotame is based in US (founded in 2006) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Eyeota vs Lotame
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Eyeota
Recent Signals
- ·Eyeota
Eyeota Partners with InfoSum to Unlock Privacy-Safe B2B and B2C Audience Solutions for U.S. Advertisers
Eyeota, a Dun & Bradstreet company, announced a partnership with InfoSum, a WPP company, to make Dun & Bradstreet and Eyeota B2B and B2C taxonomies, along with the D&B ID Graph, available to InfoSum clients for privacy-safe activation, analytics, measurement, and offline data enrichment.
- ·DigidayM&A / Integration
Experian folds Audigent into Experian Marketing Services
Experian has retired the Audigent brand and absorbed it into its Experian Marketing Services business, about twenty months after acquiring Audigent at the end of 2024. A Experian spokesperson described the move as consolidation rather than a retreat, saying Audigent’s curation capabilities will remain part of its platform and that Experian will continue to invest in the technology and talent. The article notes uncertainty about staff impact, with Audigent declining to say whether layoffs will result. Industry observers argue the move reflects a broader shift: curation is becoming embedded infrastructure across the programmatic supply chain rather than a standalone category.
- Experian has retired the Audigent brand and absorbed it into Experian Marketing Services.
- Audigent was acquired by Experian ~20 months earlier (the deal occurred at the end of 2024).
- Experian said it will continue to invest in Audigent’s technology, talent and innovation and framed the change as consolidation.
- ·Eyeota
Powering Smarter CTV Advertising with Adobe Advertising and Eyeota
Powering Smarter CTV Advertising with Adobe Advertising and Eyeota
Lotame
Recent Signals
No recent market signals documented for Lotame in the current tracking window.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Eyeota and Lotame share across the market ecosystem.
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