Excom Media vs Goldbach Group

Excom Media launches new website and rebranding with up to 75% discount

Excom Media presents itself with a new logo, new website and new digital solutions — with Screen Finder and EXCOM Studio from its own house. To mark the new look, there is up to 75% discount on DOOH playouts in November and December 2026 on selected networks.

Excom Media unveils new logo and screen finder

Swiss Digital-out-of-Home (DOOH) operator Excom Media has overhauled its logo and website, unifying its healthcare, retail, and street segments under one brand. The company introduced a web-based Screen-Finder that lets agencies and advertisers locate screens on an interactive map, view photos and location details, and directly request quotes. Excom Media also operates EXCOM Studio, a proprietary content management system for digital signage, which is expected to control over 1,500 screens across Switzerland by end of 2026. CEO Marc Goetti stated the rebrand reflects the company's evolution and intent to address individual customer needs with new digital solutions.

• Excom Media launched a new logo and revamped website.
• The company introduced a web-based Screen-Finder with interactive map and quote request functionality.
• Excom Media continues to operate EXCOM Studio, a CMS for digital signage.

Neuer Look. Neue Technologie. Excom Media.

Excom Media präsentiert sich mit neuem Logo, neuer Website und neuen digitalen Lösungen — mit Screen Finder und EXCOM Studio aus dem eigenen Haus.

Neue Eigentümerin für die Goldbach-Tochter eisbach.media

Die Goldbach Group AG verkauft ihre deutsche Tochtergesellschaft eisbach.media GmbH an die Bauer Media Group.

Goldbach Group: Two Executives Depart in Reorganization

Swiss ad sales house Goldbach Group is reorganizing its video advertising business following the integration of Goldbach Audience into Goldbach Media. As part of this restructuring, Chief Commercial Officer Raoul Gerber and Managing Director of Goldbach Audience Stefan Wagner are leaving the company. The integration was announced in September and is now complete. CEO Christoph Marty praised both executives for their contributions. From November, the company's video inventory marketing will be led by Alexander Duphorn as Chief Portfolio Officer, Carsten Kollmus as Chief Commercial Officer, and Thomas Spiegel as Chief Operating Officer. Goldbach plans to unify its video advertising under a 'Total Video' strategy combining linear TV, replay ads, digital video, and connected TV. The company aims to simplify campaign planning, booking, and evaluation across channels, unifying internal processes and sales teams. First cross-channel offerings are planned for 2027.

• Goldbach Group is reorganizing its video advertising business after integrating Goldbach Audience into Goldbach Media.
• Chief Commercial Officer Raoul Gerber and Managing Director Stefan Wagner are leaving the company.
• The integration was announced in September and is now complete.

Goldbach Group Restructures, Cuts Up to 35 Jobs in Audience-Media Fusion

Swiss ad marketer Goldbach Group is cutting up to 35 positions following the merger of its audience and media sales units. CEO Christoph Marty discusses the move in an interview, citing the need for leaner structures and agility in a changing media market. This is the third restructuring in three years, with over 110 positions eliminated since 2024. The company states no further measures are planned, but processes are continuously reviewed. The restructuring is backed by shareholders TX Group, RTL, and Seven.One.

• Goldbach Group eliminates up to 35 jobs due to fusion of audience and media marketing.
• Over 110 positions cut since 2024.
• Restructuring is backed by shareholders TX Group, RTL, and Seven.One.