AdTech Vendor · MarTech Vendor · vs · AdTech Vendor
EX.CO vs Qortex
Structured technology and market comparison · 2026
Direct Feature Comparison
EX.CO · vs · QortexPublisher video platform for hosting, ad serving and yield optimisation.
Contextual video adtech for targeting, activation and publisher monetisation.
Analyze all overlapping signals and tech stacks for EX.CO and Qortex
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between EX.CO and Qortex?
When comparing EX.CO and Qortex, both platforms operate within the Supply-Side Platform (SSP), In-App, and Video Ads ecosystem. EX.CO is positioned as Publisher video platform for hosting, ad serving and yield optimisation, whereas Qortex focuses on Contextual video adtech for targeting, activation and publisher monetisation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to EX.CO and Qortex?
When evaluating EX.CO and Qortex, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), In-App, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of EX.CO and Qortex compare?
EX.CO is headquartered in GB (founded in 2012) with 50–200 employees. Qortex is based in US (founded in 2020) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: EX.CO vs Qortex
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
EX.CO
Recent Signals
- ·ex.co
DMEXCO Masterclass 2026: How Glance and EX.CO Built a 7-Figure Video Business
At DMEXCO 2026, Glance and EX.CO shared how Glance took video from experiment to a 7-figure run rate in under a year, without hurting display revenue. Ruth Manielevitch, VP International Revenue at EX.CO, sat down with Bharat K Pattem, Senior Manager, Ad Monetization at Glance, for a masterclass on how Glance built a video business from scratch.
- ·ex.co
EX.CO Named Winner in ADWEEK’s 2026 Tech Stack Awards for Sell-Side Programmatic Product/Platform
EX.CO has been named a winner in ADWEEK's 2026 Tech Stack Awards
Qortex
Recent Signals
- ·AdExchangerContextual Advertising
Qortex says contextual content beats obvious CTV targeting
A feature on Qortex (formerly CatapultX), a contextual video intelligence platform, argues that obvious contextual targeting in CTV often underperforms. Qortex CEO Zack Rosenberg cites internal research showing Nike ads perform better against cooking content than basketball. The platform, which pivoted from in-video ad experiences to content alignment, uses interaction data (over 5 billion interactions) to recommend content categories for ads. Coegi, a media agency, used Qortex to increase video completion rates from 14% to 40% on a B2B YouTube campaign by shifting from tech news to educational content. Qortex works primarily with the buy-side, as publishers often devalue their content. The article suggests a content-first approach could improve monetization for premium and niche content.
- Qortex (formerly CatapultX) is a contextual video intelligence platform focusing on content alignment for ad targeting.
- Qortex's internal research found Nike ads perform four times better against cooking content than basketball content.
- Coegi increased video completion rate from 14% to 40% on a B2B YouTube campaign using Qortex.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners EX.CO and Qortex share across the market ecosystem.
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