Eurosport vs Viaplay Group

Alpe d’Huez Arrival Boosts Tour de France TV Ratings

The Tour de France stage finishing in Alpe d’Huez produced significant TV audience increases in Germany: Das Erste drew 1.42 million viewers (16.7% market share) and strong youth ratings, while Eurosport reached 470,000 viewers with a 9.2% share among 14–49-year-olds. Other evening programs on ZDF and Das Erste posted varied results, with ZDF’s "Der Alte" reaching 3.71 million (22.0%). Audience measurement data cited in the article come from AGF SCOPE 1.15 (AGF Videoforschung). The piece reports detailed ratings and market-share figures for 24 July 2026, highlighting the value of live sports for linear broadcasters and advertisers.

• Das Erste attracted 1.42 million viewers for the Alpe d’Huez stage, achieving a 16.7% market share (all viewers).
• Among 14–49-year-olds, Das Erste measured a 19.3% market share for the broadcast of the stage.
• Eurosport’s transmission of the stage reached 470,000 viewers and 9.2% market share in the 14–49 age group; Eurosport recorded a Friday day market share of 1.7%.

Tour de France Tops 20% TV Market Share

ARD and Eurosport together achieved more than a 20% market share among younger viewers on Friday during the 13th stage of the Tour de France. The live broadcast on Das Erste averaged 1.06 million viewers across almost four hours, delivering a 13.0% share in the total audience and 16.5% among 14–49 year‑olds. Eurosport 1’s parallel live feed contributed an additional 4.1% share with an average of about 200,000 viewers, bringing the combined young‑audience share above 20%. After the race, Das Erste’s quiz show “Gefragt – gejagt” rose to 1.93 million viewers (17.4% total share) and also performed strongly with younger viewers. ZDF’s afternoon programming performed well independently, with “Bares für Rares” and a “Rosenheim-Cops” repeat posting high reach and double‑digit market shares. All audience figures are credited to AGF SCOPE / AGF Videoforschung (preliminary weighted data).

• ARD and Eurosport combined for more than 20% market share among younger viewers during the Tour de France 13th stage.
• Das Erste’s broadcast of the 13th stage averaged 1.06 million viewers and a 13.0% share of the total audience.
• Among 14–49 year‑olds Das Erste achieved a 16.5% share; Eurosport 1 added 4.1%, with Eurosport averaging about 200,000 viewers.

Viaplay Group’s Nomination Committee convened

In accordance with Viaplay Group AB's ("Viaplay Group") Nomination Committe...

Viaplay Launches Next-Generation Allente STB User Experience Powered by 3SS 3Ready

Viaplay Group has deployed a next-generation STB user experience for its flagship Allente super-aggregated entertainment service across the Nordic region, powered by 3SS's 3Ready platform. The deployment features SDMC DV9865 AI set-top boxes with a 4 TOPS NPU running Android TV 14, paired with programmable Notus L12 smart remote controls from Tech4home (t4h.) to unify live TV and third-party streaming.

• Viaplay Group launched an upgraded Allente STB user experience powered by 3SS's 3Ready Platform across Sweden, Norway, Denmark, and Finland, supporting profile-based Experience Modes for Live TV, On-Demand, and Kids.
• Hardware architecture integrates SDMC's DV9865 set-top box equipped with an Amlogic S905X5-J SoC, ARM Quad 64-bit CPU, Android TV 14 Operator Tier OS, and a dedicated 4 TOPS NPU for on-device AI tasks.
• Features t4h. (Tech4home) Notus L12 programmable smart remote controls with 4 customizable shortcut buttons integrated with 3Ready Control Center, alongside aggregated access to Viaplay, Apple TV, Prime Video, HBO Max, and SkyShowtime.

Viaplay Group’s Q2 2026 Interim Report January–June

Transformation plan on track. Sale of Dutch operations to focus Group on th...