Observed Signal · Aug 18, 2026 · Product Launch / Partnership · Source: 3SS · Impact: 4/5 · Sentiment: Positive
Connected TV & Streaming Market: Viaplay Launches Next-Generation Allente STB User Experience Powered by 3SS 3Ready
Viaplay Group has deployed a next-generation STB user experience for its flagship Allente super-aggregated entertainment service across the Nordic region, powered by 3SS's 3Ready platform. The deployment features SDMC DV9865 AI set-top boxes with a 4 TOPS NPU running Android TV 14, paired with programmable Notus L12 smart remote controls from Tech4home (t4h.) to unify live TV and third-party streaming.
A major Tier-1 operator milestone demonstrating the convergence of on-device AI acceleration (4 TOPS NPU) with software-defined multiscreen aggregation, cementing 3SS's role as a dominant UX layer across European pay-TV and Android TV Operator Tier deployments.
Key Takeaways & Evidence Grounding
- Viaplay Group launched an upgraded Allente STB user experience powered by 3SS's 3Ready Platform across Sweden, Norway, Denmark, and Finland, supporting profile-based Experience Modes for Live TV, On-Demand, and Kids.
- Hardware architecture integrates SDMC's DV9865 set-top box equipped with an Amlogic S905X5-J SoC, ARM Quad 64-bit CPU, Android TV 14 Operator Tier OS, and a dedicated 4 TOPS NPU for on-device AI tasks.
- Features t4h. (Tech4home) Notus L12 programmable smart remote controls with 4 customizable shortcut buttons integrated with 3Ready Control Center, alongside aggregated access to Viaplay, Apple TV, Prime Video, HBO Max, and SkyShowtime.
Connected Companies & Entities
2 Entities mappedViaplay Group
Nordic streaming, broadcasting and advertising group with hybrid revenues.
“Viaplay Group launched the new next-generation STB user experience for its flagship Allente super-aggregated entertainment service....”
3SS
White-label multiscreen entertainment software for operators and OEMs.
“3 Screen Solutions (3SS) announced that Viaplay Group has deployed a next-generation STB user experience powered by 3SS 3Ready Platform....”
Ontology Mapping & Concepts
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