Observed Signal · Jul 18, 2026 · Audience Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Positive
TV (linear) Market: Tour de France Tops 20% TV Market Share
ARD and Eurosport together achieved more than a 20% market share among younger viewers on Friday during the 13th stage of the Tour de France. The live broadcast on Das Erste averaged 1.06 million viewers across almost four hours, delivering a 13.0% share in the total audience and 16.5% among 14–49 year‑olds. Eurosport 1’s parallel live feed contributed an additional 4.1% share with an average of about 200,000 viewers, bringing the combined young‑audience share above 20%. After the race, Das Erste’s quiz show “Gefragt – gejagt” rose to 1.93 million viewers (17.4% total share) and also performed strongly with younger viewers. ZDF’s afternoon programming performed well independently, with “Bares für Rares” and a “Rosenheim-Cops” repeat posting high reach and double‑digit market shares. All audience figures are credited to AGF SCOPE / AGF Videoforschung (preliminary weighted data).
Live sports delivered strong linear TV ratings and a combined >20% young‑audience share, signaling continued value of broadcast live events for advertisers and broadcasters but not an industry‑shifting development.
Key Takeaways & Evidence Grounding
- ARD and Eurosport combined for more than 20% market share among younger viewers during the Tour de France 13th stage.
- Das Erste’s broadcast of the 13th stage averaged 1.06 million viewers and a 13.0% share of the total audience.
- Among 14–49 year‑olds Das Erste achieved a 16.5% share; Eurosport 1 added 4.1%, with Eurosport averaging about 200,000 viewers.
- Das Erste’s quiz show “Gefragt – gejagt” reached 1.93 million viewers and 17.4% market share in the total audience.
- Audience and measurement data source: AGF SCOPE (AGF Videoforschung); preliminary weighted TV data.
Connected Companies & Entities
6 Entities mappedDas Erste
Germany’s national public-service television channel within ARD.
“Das Erste’s broadcast of the 13th stage averaged 1.06 million viewers over almost four hours, producing a 13.0 percent total audience share....”
DWDL.de
German media trade publisher for TV, streaming and industry jobs.
“Article published on DWDL.de by Alexander Krei reporting the TV audience figures....”
Eurosport
Pan-European sports broadcaster and digital publisher.
“The parallel live broadcast on Eurosport 1 added 4.1 percent market share and averaged about 200,000 cycling fans....”
AGF Videoforschung
German video audience measurement and planning data provider.
“All data in this article (unless otherwise noted) are from AGF SCOPE / AGF Videoforschung; preliminary weighted TV data....”
ARD
Germany’s public broadcaster for TV, radio and streaming.
“Together ARD and Eurosport on Friday achieved more than 20 percent market share among younger viewers during the Tour de France....”
ZDF
German public-service broadcaster with free TV, streaming and news platforms.
“ZDF’s afternoon shows (e.g., 'Bares für Rares' and 'Rosenheim-Cops') posted high reach and double‑digit market shares independently of the T...”
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