DoubleVerify vs Pixalate

DV Research: 97% of Marketers Plan to Use AI, but Adoption Across Advertising Workflows Remains Uneven

DoubleVerify released new research showing that 97% of marketers plan to use AI, but adoption across advertising workflows remains uneven.

MarkApp: MENA Needs CTV Measurement, Verification Before Scale

In an interview ahead of ATS Dubai, Sotiris Oikonomou, managing director at MarkApp, argues that MENA's CTV market must not replicate US and European mistakes. He highlights that social video dominates MENA digital spend, with CTV growing but underdeveloped. Key concerns include the lack of household-level targeting, measurement, and verification, leading to inflated CPMs and unverified inventory. Oikonomou calls for industry-wide standards: declared supply paths, SupplyChain object usage, content metadata, and OM SDK compliance. He notes that CTV fraud in the US scaled 140% in Q1 2026, urging MENA to prioritize proof before scaling. IAB MENA is expected to release a household multiplier, and a language-based classification for Arabic content is needed. The market must educate both buyers and publishers to build trust and drive incremental growth.

• MarkApp's managing director Sotiris Oikonomou gave an interview ahead of ATS Dubai.
• MENA digital ad spend scaled ~18% year on year, with social media accounting for 60% of that growth.
• About 9% of users aged 18-34 in MENA use smart TV as first screen.

Global Study: Social Is Reshaping the Path to Purchase as Consumers Embrace Short-Form Video and Human Influencers

DoubleVerify (DV) released its 2026 Global Insights Report, 'Scroll, Stop, and Shop: Walled Garden Trends', based on surveys of 22,000 consumers and 2,020 marketers. The study shows social media is reshaping consumer purchase paths, with one in four consumers having bought via social media in the past year. Short-form video ads are the most effective format, prompting nearly 40% of consumers to click or buy. Influencers, particularly mega-influencers (influencing 49% of consumers' purchase decisions), play key roles. However, consumers are skeptical of AI-generated influencers, with nearly 40% reacting negatively. Marketers cite reaching the right audience as their biggest challenge, and regional differences are notable, with LATAM and APAC showing stronger social influence on purchasing.

• DoubleVerify's 2026 Global Insights Report, based on surveys of 22,000 consumers and 2,020 marketers, highlights social media as a direct purchase path.
• One in four consumers globally made a purchase via social media in the past year.
• Nearly 40% of consumers say short-form video ads prompt them to click or purchase.

Screencore and Pixalate Strengthen Programmatic Traffic Quality

Screencore, a programmatic advertising technology company, is highlighting its ongoing collaboration with Pixalate, a global ad fraud protection, privacy, and compliance analytics platform. The partnership focuses on strengthening programmatic traffic quality. As part of this collaboration, Screencore has integrated Pixalate's data and analytics into its platform to enhance ad fraud detection and prevention, improving the overall quality of programmatic ad inventory. The collaboration aims to provide advertisers and publishers with greater transparency and trust in their programmatic transactions, ensuring that invalid traffic is identified and filtered out effectively.

• Screencore and Pixalate are building on a long-standing collaboration.
• The collaboration aims to strengthen programmatic traffic quality.
• Screencore leverages Pixalate's ad fraud protection and compliance analytics.

Pixalate Releases Q3 2026 Web Seller Trust Index 2.0: 21.4% of Global Authorized Web Inventory Resold Via Arbitrage, Up From 15.3%; Index Exchange Top ‘Direct’ Seller in US, Media.Net No. 1 in Germany

Pixalate released its Q3 2026 Web Seller Trust Index 2.0, reporting that 21.4% of global authorized web inventory is resold via arbitrage, up from 15.3%. Index Exchange is the top 'direct' seller in the US, and Media.Net is No. 1 in Germany.

Pixalate Releases September 2026 Streaming TV Rankings: Scripted Crime Drives CTV Programmatic Ad Spend While National News Dominates Mobile

Pixalate has released its September 2026 Streaming TV Rankings, highlighting that scripted crime drives CTV programmatic ad spend while national news dominates mobile.