Domo vs Supermetrics

10-Q Financial Filing Analysis for Domo (2026-09-03)

For the second quarter ended July 31, 2026, Domo reported total revenue of $76.8 million, down 4% year-over-year, and a GAAP net loss of $9.6 million compared to a net loss of $22.9 million in the prior-year period. Subscription revenue represented 92% of total revenue at $70.4 million. The company faced severe liquidity and covenant compliance issues, remaining in breach of its credit facility's minimum annualized recurring revenue covenant as of April 30, 2026, and July 31, 2026, resulting in substantial doubt about its ability to continue as a going concern. To resolve its debt default and secure liquidity, Domo entered into a definitive Asset Purchase Agreement on July 22, 2026, with Progress Software Corporation. Progress will acquire substantially all operating assets, the platform, customer contracts, and subsidiaries for $400 million in cash. Domo will use the proceeds to repay its $137.2 million debt obligations in full, retain its net operating loss (NOL) carryforwards, and transition into a debt-free holding company trading under a new ticker symbol.

• Domo signed a definitive agreement on July 22, 2026, to sell substantially all operating assets and business to Progress Software for $400 million in cash.
• The company remained out of compliance with its debt covenants as of July 31, 2026, operating under a forbearance agreement requiring sale completion by November 30, 2026, to pay off $137.24 million in debt.
• Q2 revenue reached $76.78 million (down 4% YoY) with a net loss of $9.62 million and cash/cash equivalents of $25.07 million.

8-K Financial Filing Analysis for Domo (2026-09-22)

On September 22, 2026, Domo, Inc. completed the sale of substantially all of its business assets and transferred its operational employees to Progress Software Corporation pursuant to the July 22, 2026 Asset Purchase Agreement. Domo received approximately $221.0 million in net cash proceeds upon closing, retaining its net operating loss (NOL) carryforwards. Concurrently, the company terminated and fully repaid its Amended and Restated Loan and Security Agreement with Obsidian Agency Services and Wilmington Trust, while also repurchasing outstanding warrants for approximately $10.0 million. Following the divestiture, the corporate entity was rebranded as Huckleberry.ai, Inc. via a short-form subsidiary merger, and its Class B Common Stock ticker on the Nasdaq Global Market will change from 'DOMO' to 'HUCK' effective September 24, 2026.

• Completed the asset sale of Domo's core BI and analytics software business to Progress Software Corporation for approximately $221.0 million in net cash proceeds, retaining tax NOL carryforwards.
• Repaid in full and terminated the August 2023 Amended and Restated Loan and Security Agreement, releasing all associated liens and discharging outstanding debt obligations.
• Rebranded the corporate entity to Huckleberry.ai, Inc., repurchased outstanding warrants for $10.0 million, and announced a Nasdaq ticker change from 'DOMO' to 'HUCK' effective September 24, 2026.

New Product Features and AI Announcements Shared at Domo Connections 2026

Domo announced new product features and AI capabilities at its Domo Connections 2026 event, as highlighted in a blog post dated September 18, 2026.

AI Turns Raw Data into Customer Prediction

The article discusses the shift from descriptive to predictive analytics in marketing, enabled by AI. It explains how predictive models can forecast customer behaviors like email engagement, churn, and lead conversion, allowing marketers to act before campaigns launch. The piece highlights Supermetrics' perspective on predictive analytics as a distinct use case and cites EY's emphasis on embedding analytics into human decision-making processes. It argues that AI enhances, rather than replaces, human marketers, and encourages using AI tools to uncover patterns invisible to the human eye. The article serves as a thought-leadership guide rather than a specific product or company announcement.

• Supermetrics describes predictive analytics as a distinct use case for data analytics.
• Predictive analytics can estimate email open rates and engagement before sending.
• It can predict churn rates and test creative ads before marketing spend.

Run an AI Adoption Audit Before Budgeting

The article recommends marketing leaders run an AI adoption audit before their next budgeting cycle to understand where different functions and individuals sit on an AI maturity spectrum. It summarizes recent industry benchmarks (Salesforce, Supermetrics, Adobe, Carnegie Mellon/Accenture) showing widespread AI experimentation but low enterprise-scale returns, and presents a seven-waypoint "terrain map" (from Confusion Zone to Hyperadaptive Future) with diagnostic questions to locate teams. The author argues that budget decisions are better informed by a function-level maturity readout and suggests three planning questions to identify investment priorities and address bifurcation across the team.

• Salesforce’s State of Marketing 2026 found 75% of marketers use some form of AI, with 16% running anything described as agentic.
• Supermetrics’ 2026 Marketing Data Report estimates full workflow adoption of AI at 6%.
• Carnegie Mellon (SEI) and Accenture released an AI Adoption Maturity Model (June 8) based on surveys of nearly 600 practitioners and reported 95% of organizations realize no returns on AI investment, with 8% having scaled AI to the enterprise.