Domo vs Gumloop

10-Q Financial Filing Analysis for Domo (2026-09-03)

For the second quarter ended July 31, 2026, Domo reported total revenue of $76.8 million, down 4% year-over-year, and a GAAP net loss of $9.6 million compared to a net loss of $22.9 million in the prior-year period. Subscription revenue represented 92% of total revenue at $70.4 million. The company faced severe liquidity and covenant compliance issues, remaining in breach of its credit facility's minimum annualized recurring revenue covenant as of April 30, 2026, and July 31, 2026, resulting in substantial doubt about its ability to continue as a going concern. To resolve its debt default and secure liquidity, Domo entered into a definitive Asset Purchase Agreement on July 22, 2026, with Progress Software Corporation. Progress will acquire substantially all operating assets, the platform, customer contracts, and subsidiaries for $400 million in cash. Domo will use the proceeds to repay its $137.2 million debt obligations in full, retain its net operating loss (NOL) carryforwards, and transition into a debt-free holding company trading under a new ticker symbol.

• Domo signed a definitive agreement on July 22, 2026, to sell substantially all operating assets and business to Progress Software for $400 million in cash.
• The company remained out of compliance with its debt covenants as of July 31, 2026, operating under a forbearance agreement requiring sale completion by November 30, 2026, to pay off $137.24 million in debt.
• Q2 revenue reached $76.78 million (down 4% YoY) with a net loss of $9.62 million and cash/cash equivalents of $25.07 million.

8-K Financial Filing Analysis for Domo (2026-09-22)

On September 22, 2026, Domo, Inc. completed the sale of substantially all of its business assets and transferred its operational employees to Progress Software Corporation pursuant to the July 22, 2026 Asset Purchase Agreement. Domo received approximately $221.0 million in net cash proceeds upon closing, retaining its net operating loss (NOL) carryforwards. Concurrently, the company terminated and fully repaid its Amended and Restated Loan and Security Agreement with Obsidian Agency Services and Wilmington Trust, while also repurchasing outstanding warrants for approximately $10.0 million. Following the divestiture, the corporate entity was rebranded as Huckleberry.ai, Inc. via a short-form subsidiary merger, and its Class B Common Stock ticker on the Nasdaq Global Market will change from 'DOMO' to 'HUCK' effective September 24, 2026.

• Completed the asset sale of Domo's core BI and analytics software business to Progress Software Corporation for approximately $221.0 million in net cash proceeds, retaining tax NOL carryforwards.
• Repaid in full and terminated the August 2023 Amended and Restated Loan and Security Agreement, releasing all associated liens and discharging outstanding debt obligations.
• Rebranded the corporate entity to Huckleberry.ai, Inc., repurchased outstanding warrants for $10.0 million, and announced a Nasdaq ticker change from 'DOMO' to 'HUCK' effective September 24, 2026.

New Product Features and AI Announcements Shared at Domo Connections 2026

Domo announced new product features and AI capabilities at its Domo Connections 2026 event, as highlighted in a blog post dated September 18, 2026.

AI Text Box Loses to Simple Sign-Up Buttons in A/B Test

A newsletter article describes an A/B test by forms.app, a form builder with 4 million users. The test, shown to 25,000 new visitors, compared three homepage variants: an AI text box for describing a form, sign-up buttons (Google, Apple, email), and a single 'Create a form for free' button. The sign-up buttons converted at 15.15%, the 'Create a form' button at 9.60%, and the AI text box at only 5.74%. The AI box also performed worst on other metrics, with 84% of viewers clicking nothing. The author emphasizes that requiring users to think or type before value is a barrier, recommending moving such questions after signup, adding clickable example buttons, or asking for easily pasteable inputs like a URL. The article also mentions Microsoft Clarity as a tool for observing user behavior.

• forms.app A/B test on 25,000 new visitors showed sign-up buttons converted at 15.15%, 'Create a form' button at 9.60%, and AI text box at 5.74%.
• The AI text box had the lowest engagement with 84% of viewers clicking nothing.
• The 'Create a form' button attracted fewer sign-ups but more active users (3.63% vs 3.23%) and more buyers (0.176% vs 0.102%).

Couchsurfing Win-Back Email Uses Identity Marketing

The article highlights a win-back email from Couchsurfing, which cleverly uses identity-based marketing to re-engage churned users. Instead of focusing on the product, the email compliments the recipient's identity and uses nostalgia, with a button reading 'I'm Still That Person' that serves as an identity affirmation. The offer of one free month is placed at the bottom, making it feel like a bonus rather than a bribe. The author 'Tom' analyzes why this works, citing psychological studies on framing actions as identities, and provides actionable tips for marketers: open with identity-based compliments, make buttons into identity claims, and place offers at the end. He also mentions a similar approach by Atlas Privacy, which pre-created accounts for dead leads, yielding 8-12.5% conversion. The piece includes sponsor promotion for Gumloop, an AI agent platform used by teams at Shopify, Ramp, and Instacart.

• Couchsurfing sends a win-back email that compliments churned users' identity.
• The email button reads 'I'm Still That Person'.
• The free month offer is placed at the bottom of the email.

Anti-marketing: Spend Ads Budget on Real Experiences

The article describes the rising tactic of "anti-marketing": spending advertising budgets on non-ad experiences that generate organic attention and stories. Examples include Gumloop paying street musicians to perform with branded signs (a LinkedIn post from Gumloop’s CEO received 2,300+ likes) and Sticker Mule allocating 5% of its ad budget to giving strangers $100 on camera. The author also recounts raffling books and shipping ~45 books (~$2,000) as a marketing stunt. The piece frames anti-marketing as a shareable, attention-driving alternative to traditional ads and suggests small-scale executions can create compelling stories without fully abandoning paid media.

• Gumloop paid street musicians to perform with a Gumloop sign outside their office and across the city during a conference.
• A LinkedIn post about Gumloop’s stunt received 2,300+ likes and hundreds of comments.
• Sticker Mule allocates 5% of its ad budget to giving strangers $100 bills on camera; its CEO said, "It’s not philanthropy, it’s marketing."