Gumloop
No-code AI agent and workflow automation software for businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AgentHub Inc.
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- United States
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- gumloop.com
What Gumloop does
Gumloop operates a cloud software model centred on AI workflow automation for organisations. It creates value by reducing the engineering effort required to build and run internal AI agents, while adding governance, security and deployment controls needed for production use. The core platform drives adoption across functional teams, and the enterprise governance layer expands contract size by addressing IT, security and compliance requirements. This supports a land-and-expand motion from team automation into broader enterprise AI operations.
Category differentiation
Gumloop is a B2B AI workflow and agent automation software company, not a foundational LLM provider and not a consumer AI chatbot. It is also distinct from simple app-to-app automation tools because it adds agent orchestration, governance and enterprise deployment controls.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AgentHub Inc., trading as Gumloop, is a private US B2B SaaS company that sells a no-code AI automation platform for building, deploying and governing AI agents and workflow automations. Its core product combines visual workflow orchestration, multi-agent collaboration, integrations with business applications, sandboxed code execution and enterprise governance controls. The company also sells Gumstack, an enterprise add-on for AI gateway, security, observability and MCP governance. Gumloop makes money through recurring SaaS subscriptions, usage-based monthly credit pools and customised enterprise contracts. Its paying customers are business teams and enterprise technology functions, including product, engineering, marketing, sales, operations, support, recruiting, IT, platform engineering and AI governance teams. The company is backed by major venture investors and had raised a seed round, Series A and Series B by March 2026.
Company news briefing
Briefing updated:
Building on its Series B funding from Benchmark Capital, Gumloop continues to experience substantial market growth as a broader thematic shift towards agentic AI disrupts legacy automation tooling. Industry data cited by a16z highlights that AI agents now consume nearly five times more tokens than humans, driving traffic declines at established automation vendors alongside notable growth for AI-native platforms like Gumloop, whose agent platform is utilised by teams at Shopify, Ramp, and Instacart. Concurrently, the company sustains its unconventional anti-marketing strategy, employing experiential stunts such as funding street performances with branded signage to capture organic attention.
Business model & monetisation
Gumloop monetises through subscription SaaS plans built around shared monthly usage credits rather than pure seat-based pricing. It offers a free tier and paid Pro tiers with escalating monthly prices tied to included credit capacity. Enterprise contracts are custom priced and monetise governance, identity integration, audit logging, usage analytics, spend controls, model restrictions, VPC deployment, MCP hosting and support. Gumstack functions as an enterprise add-on, adding higher-value governance and observability revenue on top of the core platform.
- Core platform subscriptions
- Software Subscription
- Usage-based credit expansion within paid plans
- Pay-per-Use
- Enterprise governance and deployment contracts
- Software Subscription
- Gumstack enterprise add-on
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Couchsurfing Win-Back Email Uses Identity Marketing
Email & Newsletter · Recorded impact score: 2/5
The article highlights a win-back email from Couchsurfing, which cleverly uses identity-based marketing to re-engage churned users. Instead of focusing on the product, the email compliments the recipient's identity and uses nostalgia, with a button reading 'I'm Still That Person' that serves as an identity affirmation. The offer of one free month is placed at the bottom, making it feel like a bonus rather than a bribe. The author 'Tom' analyzes why this works, citing psychological studies on framing actions as identities, and provides actionable tips for marketers: open with identity-based compliments, make buttons into identity claims, and place offers at the end. He also mentions a similar approach by Atlas Privacy, which pre-created accounts for dead leads, yielding 8-12.5% conversion. The piece includes sponsor promotion for Gumloop, an AI agent platform used by teams at Shopify, Ramp, and Instacart.
- Couchsurfing sends a win-back email that compliments churned users' identity.
- The email button reads 'I'm Still That Person'.
Anti-marketing: Spend Ads Budget on Real Experiences
Experiential / Anti-Marketing Trend · Recorded impact score: 2/5
The article describes the rising tactic of "anti-marketing": spending advertising budgets on non-ad experiences that generate organic attention and stories. Examples include Gumloop paying street musicians to perform with branded signs (a LinkedIn post from Gumloop’s CEO received 2,300+ likes) and Sticker Mule allocating 5% of its ad budget to giving strangers $100 on camera. The author also recounts raffling books and shipping ~45 books (~$2,000) as a marketing stunt. The piece frames anti-marketing as a shareable, attention-driving alternative to traditional ads and suggests small-scale executions can create compelling stories without fully abandoning paid media.
- Gumloop paid street musicians to perform with a Gumloop sign outside their office and across the city during a conference.
- A LinkedIn post about Gumloop’s stunt received 2,300+ likes and hundreds of comments.
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Questions about Gumloop
What is Gumloop?
Gumloop is a B2B SaaS platform that lets organisations build, run and govern no-code AI agents and workflow automations.
Who uses Gumloop?
Mid-market and enterprise teams in product, engineering, marketing, sales, operations, support, IT, security and AI governance use Gumloop and Gumstack.
How does Gumloop make money?
Gumloop makes money from recurring SaaS subscriptions, credit-based usage tiers, custom enterprise contracts and Gumstack governance add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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