Displayce vs eisbach.media

Programmatic DOOH in DACH: 5 Lessons from a market that’s growing up

All figures come from Displayce’s own media platform data. They cover campaigns activated between January 1 and July 29, 2026, compared with the same period…

DMEXCO 2026: DOOH is getting bigger, smarter and more creative

DMEXCO 2026 made one thing clear: DOOH is becoming one of the places where data, technology and creativity come together. For Displayce, DMEXCO was the…

Aveeno, TikTok, Displayce Launch Weather-Triggered OOH Campaign

Aveeno, TikTok, and Displayce have launched a pioneering media campaign for Aveeno Face Moisturiser SPF 50, making Aveeno the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format. The campaign, activated programmatically through Displayce across premium screens from JCDecaux UK, Outernet, Bauer Media Outdoor, and Global in London, Manchester, and Bristol, uses real-time weather triggers to tailor messaging. In sunny conditions, the creative reminds consumers of sun protection; on cloudy days, it highlights the importance of SPF even when UV rays are less visible. The campaign generated over 4 million impressions and achieved a 24-point uplift in brand image and a 26-point uplift in consideration, based on a Happydemics brand lift study. This marks the first TikTok out-of-phone activation with weather-triggered creative globally.

• Aveeno is the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format.
• The campaign used real-time weather conditions to tailor its message throughout the day.
• The campaign generated over 4 million impressions.

Bauer Media acquires eisbach.media, enters German DOOH market

Bauer Media Group is expanding its out-of-home (OOH) advertising business by acquiring eisbach.media, a Berlin-based Digital-Out-of-Home (DOOH) marketer, from the Swiss Goldbach Group. This marks Bauer's entry into the German OOH market and includes access to approximately 1,500 digital screens across Germany, including in shopping centers, digital city-light posters, and at Berlin's Uber Platz. Financial details were not disclosed, and the deal is subject to regulatory approval. The sale is part of Goldbach's strategic focus on Switzerland, following cost-cutting measures and job reductions. For Bauer, the acquisition complements its earlier purchase of Clear Channel Europe-North, strengthening its European OOH footprint and positioning OOH as a third revenue pillar alongside publishing and audio.

• Bauer Media Group acquires eisbach.media, a Berlin-based DOOH marketer, from Goldbach Group, marking its entry into the German OOH market.
• The acquisition includes access to approximately 1,500 digital advertising screens in Germany, including shopping centers and charging stations.
• Financial terms were undisclosed; the transaction is subject to regulatory approval.