DAZN vs Sportradar

GVTLabs launches AskGVT to make video content searchable

GVTLabs, founded by InfoSum's Nick Halstead, has emerged from stealth with AskGVT, an AI product that makes video content searchable. The tool allows users to query a creator's video feed and receive text-based answers along with relevant video clips. It differentiates itself by sourcing answers solely from the creator's own videos, preserving their voice and expertise. Creators can offer access to their AskPage via day, week, or monthly passes, control which videos are searchable, and use a Studio for content planning. Enterprise products include GVTLabs Studio, Roster, and Channels for media companies and rights holders to mine their archives for insights or campaign planning. The company has appointed Rhys McLachlan, formerly ITV's Director of Addressable Advertising, as Head of Media Partnerships.

• GVTLabs launched AskGVT, an AI product for searching video content.
• AskGVT allows users to query a creator's video feed and receive text answers with video clips.
• Creators can monetize access to their AskPage via day, week, or monthly passes.

LOL Next Lags Original, Amazon Tops Streaming Rankings

New AGF streaming reach data for calendar week 37 (Sept 7-13, 2026) shows Amazon's 'LOL Next' spin-off reached 795,000 viewers in its debut week, far behind the original 'LOL' season 7 which started with over 2 million in May. Amazon's UEFA Champions League coverage led all streaming brands with 2.746 million reach, while DAZN's Champions League content reached 1.388 million. ARD's 'Babylon Berlin' final season hit 1.234 million in the Mediathek, and 'Reacher' set a new record with 1.6 million. RTL's 'Sommerhaus der Stars' grew to 1.257 million. The data marks the first official AGF measurement of Amazon sports content since summer 2026.

• LOL Next reached 795,000 weekly net reach in its debut week, vs 2 million for LOL season 7 in May.
• Amazon's Champions League coverage topped streaming rankings with 2.746 million reach.
• DAZN's Champions League content reached 1.388 million weekly net reach.

Manni Breuckmann returns to commentate Schalke match on DAZN

DAZN has announced that legendary German football commentator Manni Breuckmann will return to the microphone for the Bundesliga match between Schalke 04 and SV Elversberg on Sunday. The 75-year-old, known for his decades of work with WDR and ARD's Bundesliga conference, will serve as the main commentator, with support from his podcast partner Bernd Becker. The broadcast will be available on a dedicated tile in the DAZN app, with Valentina Maceri hosting and Nils Petersen as expert. DAZN hopes Breuckmann's nostalgic appeal will add an 'emotional note' to the game.

• Manni Breuckmann will commentate the Schalke 04 vs. SV Elversberg Bundesliga match on DAZN.
• Breuckmann is 75 years old and known for his work with WDR and ARD Bundesliga conference.
• Bernd Becker will provide occasional commentary during the match.

Sportradar and Polymarket Significantly Expand Prediction Market Partnership to More Than 20 Global Sports Leagues and Competitions

Sportradar announced a significant expansion of its prediction market partnership with Polymarket to cover more than 20 global sports leagues and competitions. Additionally, Sportradar secured an official data and AV betting rights deal with Euroleague Basketball.

Sports: Biggest Marketing Opportunity, Hardest Activation

The article argues that live sport offers unmatched global reach and emotional engagement, making it a major growth area for advertisers. However, activating relevant, timely campaigns at scale is difficult due to the need to understand individual fans, anticipate live moments, rapidly update creative, and deliver ads across channels without delay. Martech that ingests live in-game sports data, combines deterministic publisher data and fan transaction insights, and uses fan-focused DSP and dynamic creative can help bridge the gap. The piece highlights Sportradar's approach and cites market projections and client performance uplifts to illustrate the potential of data-driven, real-time sports marketing.

• Live sport remains appointment viewing and attracted the majority of the 100 most-watched U.S. telecasts in 2024.
• The global sports advertising market is projected to reach $118.7 billion by 2034, with 48% of spend expected to be allocated to digital marketing.
• Unilever has significantly increased its sports marketing commitments.

Brands Win Fans by Activating Real-Time Sports Moments

The article reports that sports marketing is shifting from long-run campaigns to real-time 'moments' activation. Nikolaus Beier, senior vice-president for marketing services at Sportradar, argues that live data, dynamic creative and smarter targeting enable brands to react to in-game emotions and storylines. The 2026 Fifa World Cup expanded opportunities for brands, but the key change is technology that democratizes sponsorship, allowing faster identification and activation of commercially valuable moments. The piece references two videos in which Beier explains how technology reshapes sponsorship and offers a practical playbook for spotting and activating moments.

• Nikolaus Beier is senior vice-president for marketing services at Sportradar.
• The article states the 2026 Fifa World Cup was the largest international tournament ever, creating more matches and stories for brands to engage with.
• The article reports a strategic shift from traditional campaign planning to 'moments planning' driven by live data, dynamic creative and real-time optimization.