Agency & Consultancy · AdTech Vendor · vs · Agency & Consultancy
Cynapsis Interactive vs Jung von Matt
Structured technology and market comparison · 2026
Direct Feature Comparison
Cynapsis Interactive · vs · Jung von MattGerman digital agency for creative, programmatic and addressable TV campaigns.
Independent agency group for strategy, creative and campaigns.
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Comparison Analysis
What is the main difference between Cynapsis Interactive and Jung von Matt?
When comparing Cynapsis Interactive and Jung von Matt, both platforms operate within the In-App, Agency & Consultancy, and Connected TV (CTV) & OTT ecosystem. Cynapsis Interactive is positioned as German digital agency for creative, programmatic and addressable TV campaigns, whereas Jung von Matt focuses on Independent agency group for strategy, creative and campaigns. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Cynapsis Interactive and Jung von Matt?
When evaluating Cynapsis Interactive and Jung von Matt, enterprise buyers also consider other platforms in In-App, Agency & Consultancy, and Connected TV (CTV) & OTT. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Cynapsis Interactive and Jung von Matt compare?
Cynapsis Interactive is headquartered in Germany (founded in 1998) with 10–49 employees. Jung von Matt is based in Germany (founded in 1991) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Cynapsis Interactive vs Jung von Matt
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Cynapsis Interactive
Recent Signals
No recent market signals documented for Cynapsis Interactive in the current tracking window.
Jung von Matt
Recent Signals
- ·HorizontMarketing
Haribo's Pixel Campaign Features Hardrockers Speaking Like Toddlers
German confectionery giant Haribo has launched a new advertising campaign for its Pixel fruit gums, marking the first time the product is featured in the brand's iconic 'Kids' Voices' campaign series. The campaign, created by agency Jung von Matt Spree, depicts a shoegaze band in a recording studio who are inspired by the vegan and sour candies to create a Pixel party song. The spot, directed by Grimme Award winner Arne Feldhusen, aims to bring creativity and fun to the studio. It will air in German-speaking regions as online video, in cinemas, and on social media starting immediately, with a TV rollout in January 2027. This marks a strategic move to promote Pixel as a top-seller beyond Haribo's traditional bestsellers.
- Haribo launches first Kids' Voices campaign for Pixel fruit gums, introduced in 2023.
- The campaign was created by agency Jung von Matt Spree and directed by Grimme Award winner Arne Feldhusen.
- The spot will air in German-speaking regions starting November 2026; TV rollout follows in January 2027.
- ·persoenlich.com NewsAgency Mandate
Sir Mary wins Mobiliar digital performance mandate
Swiss agency Sir Mary has won the pitch for the digital product and performance communication mandate of insurance company Die Mobiliar, starting in Q4 2026. The mandate covers strategy, conception, creation, and production. Previously, many of these advertising materials were produced in-house. The agency will focus on making the brand's strength tangible in the mid- and low-funnel. The media agency E-Dialog remains responsible for performance marketing, while Jung von Matt continues to handle branding campaigns since 2018. Sir Mary's co-founder Daniel Zuberbühler expressed satisfaction with the win, noting the agency had a successful year.
- Sir Mary wins pitch for Die Mobiliar's digital product and performance communication mandate.
- The mandate starts in Q4 2026 and covers strategy, conception, creation, and production.
- Previously, many of these advertising materials were produced in-house at Die Mobiliar.
- ·HorizontAgency
McCann wins BMW global creative account from Jung von Matt
The global creative pitch for automotive manufacturer BMW has concluded with a significant outcome: Omnicom subsidiary McCann has won the account, displacing the incumbent agency Jung von Matt. The decision was confirmed by a BMW spokesperson, who stated that the selection process, which began earlier this year, has resulted in the award to McCann. Additionally, the global social media account pitch was decided, with the incumbent agency retaining the business but with significantly expanded responsibilities. The pitch has been described as a notable shift in the agency landscape, as McCann takes over a major creative mandate from a long-standing partner. This change is expected to have implications for both agencies' portfolios and the broader advertising industry.
- McCann won the global creative account for BMW
- Jung von Matt lost the BMW creative account
- BMW spokesperson confirmed the decision
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