AdTech Vendor · Agency & Consultancy · vs · AdTech Vendor
crossvertise vs onescreen
Structured technology and market comparison · 2026
Direct Feature Comparison
crossvertise · vs · onescreenGerman cross-media advertising booking platform with managed planning services.
Self-serve platform for connected TV and streaming advertising.
Analyze all overlapping signals and tech stacks for crossvertise and onescreen
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between crossvertise and onescreen?
When comparing crossvertise and onescreen, both platforms operate within the Self-Serve Ad Platform, Connected TV (CTV) & OTT, and Display Ads & Banner ecosystem. crossvertise is positioned as German cross-media advertising booking platform with managed planning services, whereas onescreen focuses on Self-serve platform for connected TV and streaming advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to crossvertise and onescreen?
When evaluating crossvertise and onescreen, enterprise buyers also consider other platforms in Self-Serve Ad Platform, Connected TV (CTV) & OTT, and Display Ads & Banner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of crossvertise and onescreen compare?
crossvertise is headquartered in DE (founded in 2011) with 10–49 employees. onescreen is based in DE (founded in 2025) with <10 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: crossvertise vs onescreen
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
crossvertise
Recent Signals
- ·crossvertise
MEEDIA: Wie Crossvertise Addressable TV zum Self-Service-Medium machen möchte
MEEDIA berichtet über unseren neuen, intelligenten Addressable TV-Planer: Wie KMU ihre Kampagnen selbstständig planen und optimieren können und wie das Tool arbeitet.
- ·MeediaProduct Launch
Crossvertise Launches Self-Service Addressable TV Planner
Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.
- Crossvertise launches a new self-service Addressable TV planner for SMEs.
- The planner allows campaign planning from €5,000 budget.
- The tool uses the SwitchIn XXL banner format based on HbbTV.
onescreen
Recent Signals
- ·MeediaCTV
Onescreen Wins Zapa as Self‑Serve CTV Client
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
- Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
- Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
- Zapa, a dental brand, is Onescreen's first reference customer and booked a Connected TV campaign without an agency.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners crossvertise and onescreen share across the market ecosystem.