Criteo vs Viant

OpenAI's Path to $25B Ad Revenue: Five Key Hurdles

OpenAI's advertising business, launched seven months ago, is reportedly achieving a $1 billion annualized revenue run rate, with projections of $25 billion in ad revenue by end of this year and $100 billion by 2030. However, advertisers cite significant barriers to scaling spend beyond test budgets. Key challenges include inadequate measurement and attribution, rigid contract terms causing data and liability concerns, insufficient inventory, and the need to expand the advertiser base to include SMBs via integrations like Shopify. To support this growth, OpenAI is partnering with ad tech firms like Criteo and Kargo to broaden reach. Infrastructure development is also critical to meet demand. Industry observers note that OpenAI must address these issues to compete with established platforms like Google and Meta, especially given rising AI safety and privacy concerns.

• OpenAI's ad business has reached a $1 billion annualized revenue run rate seven months after launch.
• OpenAI projects $25 billion in ad revenue by end of this year and $100 billion by 2030.
• Advertisers report insufficient inventory to spend committed budgets.

Pomerantz Probes Criteo Over Securities Fraud Claims

Pomerantz LLP has launched an investigation into Criteo S.A. on behalf of investors, focusing on potential securities fraud or unlawful business practices by the company and certain officers. The probe follows Criteo's Q2 2026 earnings report on August 5, 2026, which revealed an 11% year-over-year revenue decline, a 49% drop in net income, and a CFO change. The stock plummeted 23.88% on the news. Pomerantz encourages affected investors to contact the firm for potential class action involvement.

• Pomerantz LLP is investigating Criteo S.A. for possible securities fraud.
• Criteo's Q2 2026 revenue declined 11% year-over-year.
• Criteo's net income dropped 49% versus the same period.

Assertive Yield Hires Shez Iqbal and Jack Watt

Assertive Yield, a provider of publisher monetization technology, announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. Iqbal brings over 20 years of experience in digital media and ad tech, having held senior roles at Criteo, Sabio, Sublime, LiveIntent, and Outbrain. Watt brings 13 years of ad tech experience, including a long tenure at MinuteMedia, with expertise in ad serving infrastructure and data strategy. These hires aim to strengthen Assertive Yield's technical and commercial capabilities across the app ecosystem and European markets, supporting its global growth strategy.

• Assertive Yield hired Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA.
• Iqbal has over 20 years of experience in digital media and ad tech, previously at Criteo, Sabio, Sublime, LiveIntent, and Outbrain.
• Watt brings 13 years of ad tech experience, including a tenure at MinuteMedia.

When CTV Delivers an Ad, Who’s Actually Watching?

At the ADWEEK Exchange in Dallas, the second stop on a national roadshow from Viant and ADWEEK, speakers examined how to measure attention, what it reveals about creative, and how brands can use it to make smarter media decisions.

Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing

IRVINE, Calif., Sept. 30, 2026 — Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list.

Attention Measurement Key for CTV Ads

At ADWEEK Exchange in Dallas, industry leaders discussed how attention data can improve Connected TV (CTV) advertising. TVision CEO Yan Liu showcased that attention, not just reach, drives conversions. Panelists from Zoom, AT&T, and St. Jude described using CTV for targeted storytelling, while Viant's Chris Vanderhook highlighted the acquisition of IRIS.TV for title-level content signals. The event concluded with advice to use attention data for real-time campaign optimization.

• ADWEEK Exchange in Dallas focused on attention data for CTV advertising.
• TVision CEO Yan Liu presented a study showing conversions rise with attention.
• Viant acquired IRIS.TV to provide title-level content signals for ad matching.