Publisher & Media Owner · vs · Publisher & Media Owner

Cox Media Group vs My Code

Structured technology and market comparison · 2026

Direct Feature Comparison

Cox Media Group · vs · My Code
Primary Market / Role
Cox Media GroupPublisher & Media Owner
My CodePublisher & Media Owner
Platform Focus
Cox Media Group

US local broadcaster and advertising sales operator.

My Code

Multicultural media sales and marketing platform for brands and publishers.

Company Size
Cox Media Group1,001–5,000 employees
My Code50–200 employees
Headquarters
Cox Media GroupUS
My CodeUS
Year Founded
Cox Media Group2008
My Code2015

Comparison Analysis

What is the main difference between Cox Media Group and My Code?

When comparing Cox Media Group and My Code, both platforms operate within the Demand-Side Platform (DSP), Audio & Broadcast, and Media Sales & Inventory Monetisation ecosystem. Cox Media Group is positioned as US local broadcaster and advertising sales operator, whereas My Code focuses on Multicultural media sales and marketing platform for brands and publishers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Cox Media Group and My Code?

When evaluating Cox Media Group and My Code, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Audio & Broadcast, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Cox Media Group vs My Code

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

Cox Media Group

Recent Signals

  • ·Cord Cutters NewsTV (linear)

    Orlando Magic Local TV Rights Move to Cox Media Group

    The Orlando Magic announced Cox Media Group will become the team’s local television partner beginning in the 2026–27 season, moving many locally televised regular-season games to free over-the-air broadcast. In the Orlando market games will air on WRDQ‑TV 27 with select games on WFTV Channel 9; in Jacksonville games will air on Action Sports Jax TV (WJAX‑TV 47.2) with some broadcasts on CBS47 and FOX30. The deal covers local regular-season games, pregame/postgame shows, replays and other team programming; nationally televised games remain with the NBA’s national partners. The article frames this as part of a broader industry shift away from regional sports networks toward free local broadcast and potential centralized local streaming solutions in future seasons.

    • Cox Media Group will be the Orlando Magic’s new local television partner beginning with the 2026–27 season.
    • Games will air free over the air on WRDQ‑TV 27 in Orlando, with select games on WFTV Channel 9.
    • In Jacksonville, Magic games will air on Action Sports Jax TV (WJAX‑TV 47.2), with some games also available on CBS47 and FOX30.
  • ·Cord Cutters NewsTV (linear)

    Charlotte Hornets Move Local Games to Free TV

    The Charlotte Hornets announced that Cox Media Group’s WSOC Channel 9 and TV64 will become the team’s local broadcast home for the 2026–27 NBA season, airing every regular-season game not nationally televised free over the air in the Charlotte area. The agreement expands a prior experiment that put a small number of Hornets games on free TV in 2025 and a 12-game simulcast in 2025–26. The team says a direct-to-consumer streaming solution will be announced later as the NBA explores a centralized local streaming hub for local rights. The move is part of a broader league trend away from the traditional RSN model toward free broadcast and alternative streaming arrangements.

    • Cox Media Group’s WSOC Channel 9 and TV64 will be the Charlotte Hornets’ local broadcast home for the 2026–27 season.
    • Stations will air every Hornets regular-season game that is not nationally televised free over the air in the Charlotte market.
    • The 2026–27 deal expands prior free-TV experiments: a five-game free-TV package announced in January 2025 and a 12-game simulcast during the 2025–26 season.
  • ·Cox Media Group

    Cox Media Group expands television brand portfolio from 15 to 17

    Cox Media Group now delivers 17 high-quality, market-leading television brands in 9 markets, up from 15 previously.

My Code

Recent Signals

  • ·AdweekLeadership

    My Code Names New CRO, CFO and COO as It Expands into Video

    My Code, a multicultural media and marketing firm targeting growth audiences, has completed its executive leadership team under CEO Amani Duncan with three new appointments. Luis Romero joins as Chief Revenue Officer, bringing over 20 years of experience from Canela Media and The Guardian. Ying Miao is appointed Chief Financial Officer, previously serving as CFO of Converge and recognized as Marketing Industry CFO of the Year. Dave LiCalzi is promoted internally to Chief Operating Officer, having held senior roles at The Arena Group, Paramount, and ESPN. These moves support My Code's expansion into video with Remezcla Más, a bilingual streaming service, and the development of an 'intelligence center' offering audience data products. The repositioning, under private equity owner Ariel Alternatives, also includes partnerships with Hershey and Experian.

    • My Code announced three C-suite appointments: Luis Romero as CRO, Ying Miao as CFO, and Dave LiCalzi as COO.
    • Romero previously served as EVP of Sales at Canela Media and SVP of Sales at The Guardian.
    • Miao previously served as CFO of Converge and was named Marketing Industry CFO of the Year by Influential Business Woman Awards.
  • ·My Code

    My Code and vitaminwater Launch Neighborhue

    Still in Color, Celebrating the Muralists Shaping Community and Identity Ac...

  • ·My Code

    My Code updates tagline to 'Largest U.S. Multicultural Media Company'

    The page title changed from 'About Us — My Code' to 'About My Code | Largest U.S. Multicultural Media Company', indicating a shift in self-positioning.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Cox Media Group and My Code share across the market ecosystem.