congstar vs Swisscom

„Verwähl dich nicht“: congstar und Marcant starten Demokratie-Hotline gegen Desinformation

Fortführung der Initiative „Für mehr Fairständnis” im Kontext der Landtagswahlen

congstar launches 'Created' online magazine

congstar has launched its new online magazine 'Created' at congstar.de/magazin, featuring articles on DSL, fiber optic, smartphone tips, and more.

Congstar launches customer-focused ad campaign

congstar has launched a customer‑centric brand campaign that spotlights real, satisfied customers to drive recommendations and brand impact among Generations Y and Z. Building on last year’s interview-based creative, the 360° media mix includes a 42‑second cinema spot (cinema run from 16 July 2026), 30s and 15s TV spots (airing 20 July–31 Oct 2026), radio and streaming audio, podcasts and web radio, online display, paid social, social commerce and TV. Creative is led by Grabarz XCT with film production by The Sweetspot; media planning and buying by Mindshare (Frankfurt/WPP) and programmatic/display/search/performance by Publicis Media; social by Justaddsugar, with post and production support from Stofff and Add2. A Deutsche Telekom subsidiary with about 7.5 million customers, congstar also cites an above‑average NPS, positive Trustpilot/Trusted Shops reviews and a sixth‑place YouGov/Süddeutsche Zeitung ranking.

• Customer‑centric campaign targeting Generations Y and Z; cinema run began 16 July 2026 and TV airs 20 July–31 Oct 2026.
• 360° media mix: 42s cinema spot, 30s and 15s TV spots, radio/streaming audio, podcasts/web radio, online display, paid social and social commerce.
• Agency roster: Grabarz XCT (creative), The Sweetspot (film production), Mindshare Frankfurt/WPP (media planning/buying), Publicis Media (programmatic/display/search/performance), Justaddsugar (social); Stofff Postproduction GmbH and Add2 contributed.

Mona and Mateo Launch Swisscom Youth Discount Campaign

Swiss creative agency Mona and Mateo has developed the launch campaign for Swisscom's new youth discount 'Young Benefit'. The campaign is running across Switzerland on OOH, DOOH, cinema, online, and social media. The central design element is a split-screen visual that plays with the contrast between half price and full network coverage. The split-screen mechanic is adapted per channel; in cinema, the split screen is played acoustically and visually across the two halves of the auditorium, while in the audio spot, voices are distributed across left and right audio channels. The campaign aims to communicate the offer in a way that resonates with young people, who may have smaller budgets but high expectations.

• Mona and Mateo created the launch campaign for Swisscom's 'Young Benefit' youth discount.
• The campaign runs on OOH, DOOH, cinema, online, and social media in Switzerland.
• The central design element is a split-screen motif.

Bühler & Bühler Celebrates Award-Winning Dialogue Marketing Success

In an interview with persoenlich.com, Raphael and Doris Bühler, founders of the Swiss dialogue marketing agency Bühler & Bühler, discuss their outstanding performance at the 2026 SDV Awards. The agency won 14 of the 61 prizes, including two gold awards, making it the top agency in the competition. They attribute this success to over 13 years of specialization in dialogue marketing, combining creativity, data expertise, and behavioral nudging. Their client portfolio includes Swisscom, CSS, Viseca, Coop, and UBS, with whom they execute campaigns such as Swisscom's 'Das Netz der Schweiz' featuring 15 customer journeys and over two million dialogues. The interview highlights their strategic and creative approach, as well as the importance of direct, personalized communication in building customer relationships.

• Bühler & Bühler won 14 of 61 prizes at the 2026 SDV Awards.
• The agency received two gold awards, including one for Swisscom's 'Das Netz der Schweiz' campaign.
• Bühler & Bühler has specialized in dialogue marketing for over 13 years.

Bühler & Bühler Wins Big at SDV Awards 2026

The Swiss Dialogmarketing Association (SDV) hosted its annual awards on August 27, 2026, at the Plaza Klub in Zurich, presenting three major industry prizes alongside gold, silver, and bronze accolades. Zurich-based creative agency Bühler & Bühler emerged as the night's biggest winner, taking home 14 out of 61 trophies. These included two of the three main industry awards for its 'Das Netz der Schweiz' campaign for Swisscom and its own 'Bühler & Essenz' self-promotion campaign. Other key winners included WWP Weirather-Wenzel & Partner, who secured the third industry prize for their work with UBS Switzerland, as well as thjnk Zürich, INGO Zürich, and Agentur am Flughafen, each receiving gold awards. UBS Switzerland was highly recognized as a client, winning a total of ten awards.

• The Swiss Dialogmarketing Association (SDV) awarded 61 trophies, including six gold, 18 silver, and 20 bronze awards, during the SDV Award 2026 ceremony.
• Zurich agency Bühler & Bühler won 14 awards, including two of the three prestigious industry prizes.
• Bühler & Bühler won for Swisscom's 'Das Netz der Schweiz' campaign and their own self-promotion 'Bühler & Essenz'.