Observed Signal · Sep 3, 2026 · Market Signal · Source: congstar · Impact: 3.5/5
„Verwähl dich nicht“: congstar und Marcant starten Demokratie-Hotline gegen Desinformation
Fortführung der Initiative „Für mehr Fairständnis” im Kontext der Landtagswahlen
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BMBFSFJ and Fischer Appelt launch 'Wir sehen mehr' campaign
The German Federal Ministry for Education, Family, Seniors, Women and Youth (BMBFSFJ) has launched a nationwide campaign titled "Wir sehen mehr" to raise public awareness of the social importance of educational professions. The campaign — featuring four motifs depicting everyday situations in daycare (Kita), after-school care (Hort) and child welfare services (Hilfen zur Erziehung) — was conceived, created and implemented entirely by the agency Fischer Appelt. This is the first campaign fully handled by Fischer Appelt across strategy, creative and execution. The article was published by Horizont on 2026-08-03.
FUNKEs ELTERN ab sofort Medienpartnerin der Initiative Gesunde Bildung
FUNKE Mediengruppe's media brand ELTERN has announced an immediate media partnership with Initiative Gesunde Bildung. The partnership aims to promote reliable education on health, puberty, sexuality, and prevention to children, teenagers, and families through tailored articles and interviews. Initiative Gesunde Bildung supports the non-profit organization ÄGGF, whose workshops reach over 100,000 students annually across Germany.
Gaming zieht ein: congstar schafft dauerhaftes Zuhause für die Community
To coincide with the Polaris Convention in Hamburg, telecommunications provider congstar unveiled a gaming campaign positioning its DSL and fiber offering, 'congstar Zuhause'. On October 8, 2026, the company projected a large-scale gaming motif onto the facade of Villa Viva in Hamburg and opened two permanent branded rooms, including a dedicated gaming suite and an FC St. Pauli-themed room. The initiative builds on congstar's gaming community presence established in 2019.
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