Observed Signal · Oct 9, 2026 · Market Signal · Source: congstar · Impact: 2/5
Gaming zieht ein: congstar schafft dauerhaftes Zuhause für die Community
Zur Polaris Convention gab der Telekommunikationsanbieter der Gaming-Szene eine Bühne und positioniert sich als Basis für ein digitales Zuhause
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Twentyrising Debuts 'Oberhammer Oberbayern' Music Video for Sparda-Bank Munich
German agency Twentyrising has unveiled its debut campaign for Sparda-Bank München after winning the bank's advertising account in a pitch months earlier. The two-minute music video, titled 'Oberhammer Oberbayern', is a love letter to Upper Bavaria. It shows a couple driving through the region in a classic BMW while a catchy hymn celebrates regional pride. Sparda-Bank CEO Peter Berger says the campaign reflects the bank's role as a community-focused 'Gemeinwohl-Bank'. The film ends with a link to the 'Oberkonto', promoting the free Sparda Next checking account. The integrated campaign runs in cinemas, on social media platforms including Reddit, TikTok and Twitch, across (D)OOH surfaces and on radio. The video was produced by Umlautfilms with music by Not A Machine and directed by Baris Aladag. Twentyrising also modernized the bank's visual identity and serves clients such as Congstar, Netflix, RTL and Freenow.
congstar launches 'Created' online magazine
congstar has launched its new online magazine 'Created' at congstar.de/magazin, featuring articles on DSL, fiber optic, smartphone tips, and more.
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