CHECK24 vs Shoparize

Verve CEO Remco Westermann Predicts Huge Growth for LLM Advertising

In an interview, Verve CEO Remco Westermann discusses the impact of AI on consumer trust and advertising. He cites a Verve study showing that users distrust AI-generated content, especially younger demographics (45% of 18-24-year-olds), but trust AI as a personal advisor and shopping assistant. Westermann sees this trust as a huge opportunity for LLM-based advertising, predicting that chatbots will eventually become ad-funded, similar to Google's evolution. He advises brands on AI disclosure, emphasizing its importance for trust, but suggests it should not overshadow the message. For comparison platforms like Check24 or Booking.com, he advises integrating AI capabilities to offer personalized advice. He believes LLM advertising will be 'very big', with a mix of premium and programmatic ad sales, and notes that consumer offerings will rely more on advertising than B2B models.

• Verve CEO Remco Westermann predicts LLM advertising will become 'very big'.
• A Verve study shows 45% of 18-24-year-olds report a loss of trust in AI-generated content.
• Verve's main business is in the USA, where AI usage in advertising faces less critical questioning than in Germany.

Check24 Achieves High TV Reach with Few Spots

Check24 reached the Top 25 of highest-reach brands in German TV ad breaks by running only 230 spots, achieving 304 XRP (rank 19). The ads promoted Check24's tax software, which received good grades from Stiftung Warentest. Most spots ran on large broadcasters—21.3% on RTL—and almost 85% of Check24's airtime was placed via the Ad Alliance; the remainder aired on ProSieben, Sat.1, Das Erste and ZDF. All Eyes On Screens compiled the ranking using XRP (Exact Rating Points) measured in Vodafone households. The article also notes broader weekly ad-ranking results: Kinder (Ferrero) topped the list, and Trade Republic significantly increased its ad pressure.

• Check24 ran 230 TV spots in the measured week, the fewest in the weekly ranking.
• Check24 achieved a gross reach of 304 XRP, placing it 19th in the weekly TV-ad ranking.
• 21.3% of Check24's spots aired in RTL ad breaks; the Ad Alliance accounted for almost 85% of Check24's spots.

CHECK24 adds Dealz, Handwerker-Modus, and Umzüge-Modus to navigation

New navigation links for Dealz (deals), Handwerker-Modus (craftsman mode), and Umzüge-Modus (moving mode) have been added to the CHECK24 website.

Webgains & APMA Black Friday Planning Webinar Recap

Webgains co-hosted a Black Friday planning webinar with The APMA on 2026-08-10, featuring Webgains client services leads and publishing partners Linkby, Shoparize and Atolls. Polls of attending marketers found just 17% began Black Friday planning before July while 39% start in September or later; budget was identified as the biggest obstacle. Webgains shared network data indicating earlier investment in publisher relationships correlates with stronger later revenue. The panel discussed that Black Friday has become a months-long campaign, the growing influence of AI on shopping discovery (listicles, reviews, buying guides), and the value of early collaborative planning and publisher partnerships to avoid heavy discounting and drive long-term sales.

• Webgains co-hosted a Black Friday planning webinar with The APMA.
• Poll attendees: 17% started planning before July; 39% start in September or later.
• Budget was identified by attendees as the largest obstacle to Black Friday success.