Observed Signal · Aug 10, 2026 · Webinar · Source: Webgains Blog · Impact: 1/5 · Sentiment: Positive
Affiliate & Performance Marketing Market: Webgains & APMA Black Friday Planning Webinar Recap
Webgains co-hosted a Black Friday planning webinar with The APMA on 2026-08-10, featuring Webgains client services leads and publishing partners Linkby, Shoparize and Atolls. Polls of attending marketers found just 17% began Black Friday planning before July while 39% start in September or later; budget was identified as the biggest obstacle. Webgains shared network data indicating earlier investment in publisher relationships correlates with stronger later revenue. The panel discussed that Black Friday has become a months-long campaign, the growing influence of AI on shopping discovery (listicles, reviews, buying guides), and the value of early collaborative planning and publisher partnerships to avoid heavy discounting and drive long-term sales.
Company webinar and poll with network insights relevant to affiliate marketers; useful tactical guidance but not industry-shifting.
Key Takeaways & Evidence Grounding
- Webgains co-hosted a Black Friday planning webinar with The APMA.
- Poll attendees: 17% started planning before July; 39% start in September or later.
- Budget was identified by attendees as the largest obstacle to Black Friday success.
- Webgains shared network data showing earlier publisher investment correlates with stronger revenue performance.
- The webinar panel included publishers Linkby, Shoparize and Atolls and was hosted by Webgains' Charlie Lynn.
Connected Companies & Entities
3 Entities mappedAtolls
Commerce content platform for coupons, cashback and deal communities.
“The webinar featured experts from leading publishers Linkby, Shoparize and Atolls....”
Shoparize
Comparison shopping platform and commerce marketing partner for online retailers.
“The webinar featured experts from leading publishers Linkby, Shoparize and Atolls....”
Webgains
Affiliate network and platform for performance-based commerce marketing.
“We recently co-hosted a webinar with The APMA to discuss how marketers are planning and executing their affiliate activity for Black Friday....”
Ontology Mapping & Concepts
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