AdTech Vendor · MarTech Vendor
Chartbeat vs EX.CO
Structured technology and market comparison · 2026
Direct Feature Comparison
Chartbeat · vs · EX.COPublisher analytics and optimisation software for digital media companies.
Publisher video platform for hosting, ad serving and yield optimisation.
Analyze all overlapping signals and tech stacks for Chartbeat and EX.CO
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Comparison Analysis
What is the main difference between Chartbeat and EX.CO?
When comparing Chartbeat and EX.CO, both platforms operate within the In-App, AdTech Vendor, and Display, Web & Mobile ecosystem. Chartbeat is positioned as Publisher analytics and optimisation software for digital media companies, whereas EX.CO focuses on Publisher video platform for hosting, ad serving and yield optimisation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Chartbeat and EX.CO?
When evaluating Chartbeat and EX.CO, enterprise buyers also consider other platforms in In-App, AdTech Vendor, and Display, Web & Mobile. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Chartbeat and EX.CO compare?
Chartbeat is headquartered in US (founded in 2009) with 50–200 employees. EX.CO is based in GB (founded in 2012) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Chartbeat vs EX.CO
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Chartbeat
Recent Signals
- ·AdzinePublishing / Media
Publishers Shift from Clicks to Valuable Sessions
Digital publishers face a decline in search referral traffic due to AI-generated answers in search engines. A Chartbeat analysis of over 2,500 publisher sites shows a global drop in Google search traffic of about one-third by November 2025, with a 38% decline in the US. An Ahrefs study of 300,000 keywords found that the top result's click-through rate is 34.5% lower for queries with AI Overviews. This shift makes volume-based monetization models unsustainable. Publishers are advised to focus on Revenue Per Session (RPS) rather than pageviews or individual clicks. This involves integrating editorial recommendations, native ads, and display formats into dynamic content feeds that are optimized for relevance and user experience, thereby increasing the value of each session despite fluctuating traffic.
- Chartbeat analysis of over 2,500 publisher sites shows global Google search traffic declined by one-third year-over-year through November 2025.
- Ahrefs analysis of 300,000 keywords shows a 34.5% lower click-through rate for top results on queries with AI Overviews.
- The article advocates for a shift from pageview-based metrics to 'Revenue Per Session' (RPS) as the key performance indicator.
EX.CO
Recent Signals
- ·ex.co
DMEXCO Masterclass 2026: How Glance and EX.CO Built a 7-Figure Video Business
At DMEXCO 2026, Glance and EX.CO shared how Glance took video from experiment to a 7-figure run rate in under a year, without hurting display revenue. Ruth Manielevitch, VP International Revenue at EX.CO, sat down with Bharat K Pattem, Senior Manager, Ad Monetization at Glance, for a masterclass on how Glance built a video business from scratch.
- ·ex.co
EX.CO Named Winner in ADWEEK’s 2026 Tech Stack Awards for Sell-Side Programmatic Product/Platform
EX.CO has been named a winner in ADWEEK's 2026 Tech Stack Awards
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