AdTech Vendor · MarTech Vendor

CHEX

Chartbeat vs EX.CO

Structured technology and market comparison · 2026

Direct Feature Comparison

Chartbeat · vs · EX.CO
Market Cluster / Sector
ChartbeatAdTech Vendor · MarTech Vendor
EX.COAdTech Vendor · MarTech Vendor
Platform Focus
Chartbeat

Publisher analytics and optimisation software for digital media companies.

EX.CO

Publisher video platform for hosting, ad serving and yield optimisation.

Company Size
Chartbeat50–200 employees
EX.CO50–200 employees
Headquarters
ChartbeatUS
EX.COGB
Year Founded
Chartbeat2009
EX.CO2012

Analyze all overlapping signals and tech stacks for Chartbeat and EX.CO

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Comparison Analysis

What is the main difference between Chartbeat and EX.CO?

When comparing Chartbeat and EX.CO, both platforms operate within the In-App, AdTech Vendor, and Display, Web & Mobile ecosystem. Chartbeat is positioned as Publisher analytics and optimisation software for digital media companies, whereas EX.CO focuses on Publisher video platform for hosting, ad serving and yield optimisation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Chartbeat and EX.CO?

When evaluating Chartbeat and EX.CO, enterprise buyers also consider other platforms in In-App, AdTech Vendor, and Display, Web & Mobile. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Chartbeat and EX.CO compare?

Chartbeat is headquartered in US (founded in 2009) with 50–200 employees. EX.CO is based in GB (founded in 2012) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Chartbeat vs EX.CO

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

CH

Chartbeat

Recent Signals

  • ·AdzinePublishing / Media

    Publishers Shift from Clicks to Valuable Sessions

    Digital publishers face a decline in search referral traffic due to AI-generated answers in search engines. A Chartbeat analysis of over 2,500 publisher sites shows a global drop in Google search traffic of about one-third by November 2025, with a 38% decline in the US. An Ahrefs study of 300,000 keywords found that the top result's click-through rate is 34.5% lower for queries with AI Overviews. This shift makes volume-based monetization models unsustainable. Publishers are advised to focus on Revenue Per Session (RPS) rather than pageviews or individual clicks. This involves integrating editorial recommendations, native ads, and display formats into dynamic content feeds that are optimized for relevance and user experience, thereby increasing the value of each session despite fluctuating traffic.

    • Chartbeat analysis of over 2,500 publisher sites shows global Google search traffic declined by one-third year-over-year through November 2025.
    • Ahrefs analysis of 300,000 keywords shows a 34.5% lower click-through rate for top results on queries with AI Overviews.
    • The article advocates for a shift from pageview-based metrics to 'Revenue Per Session' (RPS) as the key performance indicator.
EX

EX.CO

Recent Signals

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Chartbeat and EX.CO share across the market ecosystem.