Bybit vs Kraken

Bybit Unveils Make Your Move as New Global Brand Campaign for The New Financial Platform

Bybit has rebranded itself as 'The New Financial Platform' and launched a new global brand campaign 'Make Your Move'. The company also announced a strategic collaboration with Franklin Templeton to expand access to tokenized investing, and completed a SOC 2 Type II audit.

Bybit Launches 'Make Your Move' Global Brand Campaign

Bybit, a financial platform with over 80 million users, announced a new global brand campaign titled 'Make Your Move'. The campaign signifies the company's evolution from a cryptocurrency exchange to a comprehensive financial platform offering trading across crypto, stocks, gold, forex, indices, and derivatives, along with payments, spending, wealth management, and institutional services. The new brand positioning, based on CEO Ben Zhou's vision 'Designed for everyone. Powered by intelligence. Open to the world', aims to make global financial opportunities accessible. The campaign introduces a fresh visual identity, with the orange 'I' in the Bybit logo transformed to represent the individual. Bybit also highlighted its expanding ecosystem, including Bybit Pay, Bybit Card, Bybit P2P, Bybit Earn, and Bybit AI, which connects to over 600 platform services and supports 1,278 scenarios.

• Bybit announced the global brand campaign 'Make Your Move' on September 25, 2026.
• The campaign marks Bybit's shift from a crypto exchange to a full-stack financial platform.
• Bybit serves over 80 million registered users across 181 countries and regions.

Bybit Odds: View to Victory official product launch with a 17,000 USDT total prize pool!

Bybit announces the official product launch of 'Bybit Odds: View to Victory' with a 17,000 USDT prize pool, alongside multiple new listings and network upgrades.

Nasdaq invests $100M in Kraken parent, targeting tokenized stocks by 2027

Nasdaq's venture capital arm has invested $100 million in Payward, the parent company of crypto exchange Kraken, to advance the development and launch of tokenized equities. The partnership aims to launch Nasdaq Equity Tokens (NETs) in the second quarter of 2027, with Nasdaq providing market surveillance technology across Payward's trading venues. The investment values Payward at $21 billion. This move reflects a broader trend on Wall Street toward tokenized securities, though debates persist about the nature of tokenized assets and shareholder rights, as highlighted by a recent dispute between Robinhood and AMC.

• Nasdaq's venture arm invested $100 million in Kraken parent Payward.
• Partnership aims to launch tokenized equities (Nasdaq Equity Tokens) in Q2 2027.
• Payward valuation set at $21 billion following the investment.

Kraken affiliate launches cashback debit card

Kraken’s payments app affiliate, Krak, has launched the Krak Card, a U.S. debit card that offers up to 2% back in cash or bitcoin and lets customers spend from more than 600 fiat currencies and crypto assets. Rewards are paid as money rather than points and the cashback rate can increase based on the value of assets a user holds. The card is issued through a partner bank subject to U.S. debit interchange limits. Kraken — founded in 2011 and owned by parent Payward — is using the product to retain deposits, drive spending and deepen customer asset holdings; the company also has a Wyoming bank charter and secured a Federal Reserve master account earlier in 2026. CNBC published the report on August 18, 2026.

• The Krak Card offers up to 2% cash or bitcoin back, paid directly as money rather than points.
• The card can spend directly from over 600 fiat currencies and crypto assets and can split purchases across multiple balances.
• Krak (the payments app affiliate of Kraken) issues the card through a partner bank, which is subject to U.S. debit interchange fee limits.

AI Agents Drive Crypto Infrastructure Shift

Major crypto firms are positioning AI agents as a new class of users to expand demand beyond traders. Exchanges and stablecoin issuers are building agent-focused features — Kraken is rebuilding its app for continuous agent trading, Coinbase launched tools to let agents execute trades via natural language, and Circle is promoting its Arc blockchain and USDC stablecoin as programmable rails for agent-to-agent commerce. Proponents argue that stablecoins, smart contracts and always-on wallets better suit machine-to-machine payments than traditional banking rails, potentially creating sustained transaction volume outside speculative trading.

• Kraken said it is rebuilding its app to give users access to AI agents that can continuously monitor markets and execute trades in real time.
• Coinbase launched a new tool to allow AI agents to execute crypto trades using natural language instructions.
• Circle announced an expansion tied to its Arc blockchain, positioning it as infrastructure for the "agentic economy" and promoting USDC as programmable digital dollars for internet-native payments.