Bybit
Crypto exchange platform for trading, yield, lending and payments.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bybit Fintech Limited
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United Arab Emirates
- Company size
- 1,001–5,000
- Market role
- B2C Consumer App / Platform
- Official website
- bybit.com
What Bybit does
Bybit operates a vertically integrated crypto platform that attracts users through trading access, then increases wallet share through adjacent financial products such as earn, loans, copy trading, bots, payments and institutional execution. Value is created by concentrating user balances, trading activity and financial workflows inside one ecosystem. Revenue scales with market activity, assets deposited, borrowing demand, OTC flow and merchant or partner usage.
Category differentiation
This is a cryptocurrency exchange and digital asset financial platform, not an adtech, martech or general enterprise SaaS vendor. It should be distinguished from payment gateways or chatbot vendors because trading and crypto financial services are its core business.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bybit is a private digital asset trading platform centred on cryptocurrency spot and derivatives execution. Its product stack extends beyond core trading into yield products, collateralised loans, copy trading, automated trading tools, an embedded AI assistant, wallet functionality, OTC execution, merchant payments and a dedicated institutional offering. The platform primarily serves retail traders and crypto investors, while also targeting high-volume professional and institutional participants through OTC and institutional services. The company generates revenue mainly from transaction fees and spreads on spot and derivatives trading, supplemented by interest income and service economics from lending, earn products, OTC execution, copy trading and payments-related activity. Bybit operates as a multi-product crypto financial platform rather than a pure software vendor, with monetisation tied to trading volume, user asset balances and ancillary financial services usage.
Company news briefing
Briefing updated:
Building on its regulated European and international operations, Bybit has launched its 'Make Your Move' global brand campaign to support its evolution into a comprehensive financial platform. The exchange rolled out Bybit AI alongside trading API integrations for ChatGPT and Claude, while continuing to expand its product offerings with 24/7 SpaceX and NVIDIA options, Samsung perpetual contracts, and institutional-grade RWA Earn products. Additionally, the Blockchain for Good Alliance engaged in policy dialogue at the UN Cultural Diplomacy Forum, advocating for verifiable infrastructure as a foundation for trust.
Business model & monetisation
Bybit primarily monetises through maker-taker trading fees and spreads on spot and derivatives activity. Additional revenue comes from interest and fee income on crypto loans and earn products, spread or quote economics on OTC block trading, commissions linked to copy trading and affiliate activity, and transaction-related fees in payments and fiat or peer-to-peer flows where applicable. Pricing is usage-based and transaction-led rather than subscription-led.
- Spot and derivatives trading fees
- Transaction fees and maker-taker pricing
- Crypto loans and earn products
- Interest income and product fees
- OTC trading
- Spread and quote economics on block execution
- Copy trading and affiliate-related commissions
- Commission sharing and referral economics
- Payments and merchant transactions
- Transaction-related fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Paribu
Turkish crypto exchange expanding into custody and MENA markets.
- Inter&Co
Brazilian fintech super app for banking, payments, investments and commerce.
- Kraken
Crypto trading and infrastructure platform for consumers and institutions.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Bybit Launches 'Make Your Move' Global Brand Campaign
Brand Marketing · Recorded impact score: 1/5
Bybit, a financial platform with over 80 million users, announced a new global brand campaign titled 'Make Your Move'. The campaign signifies the company's evolution from a cryptocurrency exchange to a comprehensive financial platform offering trading across crypto, stocks, gold, forex, indices, and derivatives, along with payments, spending, wealth management, and institutional services. The new brand positioning, based on CEO Ben Zhou's vision 'Designed for everyone. Powered by intelligence. Open to the world', aims to make global financial opportunities accessible. The campaign introduces a fresh visual identity, with the orange 'I' in the Bybit logo transformed to represent the individual. Bybit also highlighted its expanding ecosystem, including Bybit Pay, Bybit Card, Bybit P2P, Bybit Earn, and Bybit AI, which connects to over 600 platform services and supports 1,278 scenarios.
- Bybit announced the global brand campaign 'Make Your Move' on September 25, 2026.
- The campaign marks Bybit's shift from a crypto exchange to a full-stack financial platform.
Bybit Odds: View to Victory official product launch with a 17,000 USDT total prize pool!
Recorded impact score: 3.5/5
Bybit announces the official product launch of 'Bybit Odds: View to Victory' with a 17,000 USDT prize pool, alongside multiple new listings and network upgrades.
Bybit Launches AI Assistant for Unified Financial Experience
Platform · Recorded impact score: 2/5
Bybit, the second-largest cryptocurrency exchange by trading volume, has officially launched Bybit AI, an intelligent conversational assistant designed to unify the exchange's services into a single chat interface within the Bybit app. Bybit AI allows users to express needs in natural language, with the assistant interpreting intent and executing actions such as trading, account management, and customer support. The launch includes modules for Spot, Futures, Options trading, Bybit Earn, Copy Trading, Trading Bot, loans, P2P, Bybit Card, Spot X, Rewards Hub, and notifications. A separate AI sub-account is created upon activation for safety, isolated from the main balance. This initiative is part of Bybit's roadmap to become a 'New Financial Platform' and was presented by CEO Ben Zhou in a livestream demo. The company aims to integrate services via Open API, including trading, Earn, loans, Bybit Card, and customer support, for a unified experience.
- Bybit launched Bybit AI, a conversational AI assistant, on September 9, 2026.
- Bybit AI is integrated into the Bybit app and supports natural language commands for trading, account management, and customer support.
Bybit AI is live. Win 50 USDT.
Recorded impact score: 3.5/5
Bybit launches AI product with promotional campaign, alongside new perpetual contract listings and network upgrades.
Bybit Launches Trading API for ChatGPT, Claude Integration
Platform · Recorded impact score: 2/5
The article reports that Bybit has released a trading API that enables integration with AI models such as ChatGPT and Claude. This allows traders to automate and enhance their trading strategies using natural language processing. The announcement reflects the growing intersection of AI and cryptocurrency trading platforms.
- Bybit launched a trading API for integration with ChatGPT and Claude.
- The API enables AI-driven trading automation.
Explore company relationships
Questions about Bybit
What is Bybit?
Bybit is a digital asset platform offering cryptocurrency trading, yield products, loans, OTC execution, wallet features, payments and institutional services.
Who uses Bybit?
It is used mainly by retail crypto traders and investors, as well as professional traders, institutions, brokers, merchants and high-net-worth users for specific products.
How does Bybit make money?
It makes money primarily from trading fees and spreads, plus interest and fee income from loans, earn products, OTC execution, commissions and payments-related activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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