Observed Signal · Sep 21, 2026 · Market Signal · Source: Bybit · Impact: 3.5/5
Bybit Odds: View to Victory official product launch with a 17,000 USDT total prize pool!
Bybit announces the official product launch of 'Bybit Odds: View to Victory' with a 17,000 USDT prize pool, alongside multiple new listings and network upgrades.
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Bybit Launches 'Make Your Move' Global Brand Campaign
Bybit, a financial platform with over 80 million users, announced a new global brand campaign titled 'Make Your Move'. The campaign signifies the company's evolution from a cryptocurrency exchange to a comprehensive financial platform offering trading across crypto, stocks, gold, forex, indices, and derivatives, along with payments, spending, wealth management, and institutional services. The new brand positioning, based on CEO Ben Zhou's vision 'Designed for everyone. Powered by intelligence. Open to the world', aims to make global financial opportunities accessible. The campaign introduces a fresh visual identity, with the orange 'I' in the Bybit logo transformed to represent the individual. Bybit also highlighted its expanding ecosystem, including Bybit Pay, Bybit Card, Bybit P2P, Bybit Earn, and Bybit AI, which connects to over 600 platform services and supports 1,278 scenarios.
Bybit Launches AI Assistant for Unified Financial Experience
Bybit, the second-largest cryptocurrency exchange by trading volume, has officially launched Bybit AI, an intelligent conversational assistant designed to unify the exchange's services into a single chat interface within the Bybit app. Bybit AI allows users to express needs in natural language, with the assistant interpreting intent and executing actions such as trading, account management, and customer support. The launch includes modules for Spot, Futures, Options trading, Bybit Earn, Copy Trading, Trading Bot, loans, P2P, Bybit Card, Spot X, Rewards Hub, and notifications. A separate AI sub-account is created upon activation for safety, isolated from the main balance. This initiative is part of Bybit's roadmap to become a 'New Financial Platform' and was presented by CEO Ben Zhou in a livestream demo. The company aims to integrate services via Open API, including trading, Earn, loans, Bybit Card, and customer support, for a unified experience.
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