Observed Signal · Sep 25, 2026 · Product Launch · Source: PR Newswire: Technology News · Impact: 1/5 · Sentiment: Positive
Bybit Launches 'Make Your Move' Global Brand Campaign
Bybit, a financial platform with over 80 million users, announced a new global brand campaign titled 'Make Your Move'. The campaign signifies the company's evolution from a cryptocurrency exchange to a comprehensive financial platform offering trading across crypto, stocks, gold, forex, indices, and derivatives, along with payments, spending, wealth management, and institutional services. The new brand positioning, based on CEO Ben Zhou's vision 'Designed for everyone. Powered by intelligence. Open to the world', aims to make global financial opportunities accessible. The campaign introduces a fresh visual identity, with the orange 'I' in the Bybit logo transformed to represent the individual. Bybit also highlighted its expanding ecosystem, including Bybit Pay, Bybit Card, Bybit P2P, Bybit Earn, and Bybit AI, which connects to over 600 platform services and supports 1,278 scenarios.
Brand campaign for a financial platform; not directly related to AdTech or marketing technology, though it involves brand marketing activities. Minimal impact on the AdTech industry.
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Key Takeaways & Evidence Grounding
- Bybit announced the global brand campaign 'Make Your Move' on September 25, 2026.
- The campaign marks Bybit's shift from a crypto exchange to a full-stack financial platform.
- Bybit serves over 80 million registered users across 181 countries and regions.
- Bybit offers over 442 spot assets and 235 traditional market instruments through TradFi and RWA offerings.
- Bybit AI connects to more than 600 platform services and covers 1,278 support scenarios.
Connected Companies & Entities
1 Entity mapped“Bybit, the new financial platform trusted by more than 80 million users worldwide, announced today 'Make Your Move'....”
Ontology Mapping & Concepts
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Bybit Unveils Make Your Move as New Global Brand Campaign for The New Financial Platform
Bybit has rebranded itself as 'The New Financial Platform' and launched a new global brand campaign 'Make Your Move'. The company also announced a strategic collaboration with Franklin Templeton to expand access to tokenized investing, and completed a SOC 2 Type II audit.
Bybit Launches AI Assistant for Unified Financial Experience
Bybit, the second-largest cryptocurrency exchange by trading volume, has officially launched Bybit AI, an intelligent conversational assistant designed to unify the exchange's services into a single chat interface within the Bybit app. Bybit AI allows users to express needs in natural language, with the assistant interpreting intent and executing actions such as trading, account management, and customer support. The launch includes modules for Spot, Futures, Options trading, Bybit Earn, Copy Trading, Trading Bot, loans, P2P, Bybit Card, Spot X, Rewards Hub, and notifications. A separate AI sub-account is created upon activation for safety, isolated from the main balance. This initiative is part of Bybit's roadmap to become a 'New Financial Platform' and was presented by CEO Ben Zhou in a livestream demo. The company aims to integrate services via Open API, including trading, Earn, loans, Bybit Card, and customer support, for a unified experience.
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